Zenergy Internet Marketing

Zenergy Works Wednesday Night Market

2011-04-21T11:26:00.001-07:00

FOR IMMEDIATE RELEASE

Contact: Bryan Fikes

Telephone: 707-360-1400

Email: bryan@zenergyworks.com

ZENERGY WORKS IS TITLE SPONSOR OF WEDNESDAY NIGHT MARKET

Santa Rosa Search Engine Optimization Company Sponsors Santa Rosa’s Street Fair and Farmers Market

Zenergy Works announces it is the title sponsor for the Wednesday Night Market, also known as the Santa Rosa Downtown Market. Every Wednesday, from May 11th to Aug. 31st, 2011, Santa Rosa hosts its highly popular, free, summertime event from 5:00 PM – 8:30 PM.

Bryan Fikes, Chief Strategist of Zenergy Works, says, “We are proud to be the title sponsor of the Wednesday Night Market. Zenergy Works is headquartered here in downtown Santa Rosa and this is our way of giving back to our community.” Fikes added, “The

Wednesday Night Market is a great place to meet up, grab a bite to eat, listen to great music, and have some fun. Plus, it gives Zenergy
Works an opportunity to connect with other locals and to interact with the attendees on a weekly basis.”

Known as one of Sonoma County’s hallmark events, the Wednesday Night Market in Santa Rosa is like a carnival or street festival that takes place every Wednesday during the summer. Music is played live on two stages as well as on the street. Over a 130 Vendors of all sorts crowd the street to share their produce, art, crafts, cuisine
and food and there are all sorts of activities for the kids. This downtown event is well attended, family safe, with an atmosphere that is relaxed, and festive. The Santa Rosa Downtown Market is a
must see if you’re in town on a Wednesday night. Zenergy Works is proud to announce the “Zenergy Works Wednesday Night Market”.

Santa Rosa Downtown Market / Wednesday Night Market

Address: 637 1st St.

City: Santa Rosa

State: California

Zip: 95404

Phone number: 707.524.2123

E-mail: market@sonic.net

Web page: click here to visit

# # #

If you would like more information on Zenergy Works or this topic, or to schedule an interview with Bryan Fikes, contact Jessica Spoon at 707-360-1400 or email Jessica at jessica@zenergyworks.com.

I love YoHolla

2011-03-30T14:20:00.001-07:00

The networking in YoHolla is private and I do not have to worry about being "Robbed".

Soci-ads - Sponsored Post

2011-03-30T14:18:00.001-07:00

Get Paid to talk about your favorite brands ! Sign up today to get an early invite! www.Soci-Ads.com

Get More Twitter Followers! - Sponsored Post

2011-03-30T14:16:00.001-07:00

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Yoholla announces Rick Thorne | Yoholla

2011-03-11T11:52:00.001-08:00

Los Angeles, CA, March 11, 2011:
YoHolla has officially joined with Rick Thorne, internationally acclaimed athlete, actor and musician, as a member and exclusive celebrity content provider of information, updates, video footage and “The Next Ridah” contest in the YoHolla Social Network. Mr. Thorne, also known as the “Biker in Black”, is one of the world’s most dedicated Professional BMX riders and now joins the ranks of many celebrities serious about promoting privacy and the well-being of youth when it comes to social networking.

In addition to his professional BMX Extreme Sports career, Mr. Thorne is also an entertainer, acting in major motion pictures, hosting television shows for a number of networks, and doing voice overs for Sirius XM Faction. He also spends his time as the lead singer of the band “Good Guys In Black”, which has just been added to the Vans Warped Tour this summer.

The Rick Thorne Next Ridah Contest is an opportunity for unknown and up-and-coming BMX riders and skate boarders to showcase their skills in a 30-45 second video clip. These clips will be reviewed and voted on by Rich Thorne and his panel of judges.

“I am stoked to be in YoHolla and when I heard about it, I was like FINALLY! I never would do Facebook because of all the privacy and security issues. I really believe in what YoHolla is doing by creating an advertising free, private and secure social network. Especially when it comes to the privacy and security of kids!!! When YoHolla approached me to do the Rick Thorne show and contest in their network, I was really excited, because I have so much behind the scenes content that I want to share. It’s going to be a crazy summer on the Vans Warped Tour for me and my band and now people can see what it is like to live my life on a day to day basis!” said Rick Thorne.

“Rick is on board with YoHolla because he sees and understands the problems with today’s most popular social networking sites. They share and exploit your personal information with whomever they please. He recognizes YoHolla is 100% private and secure, so your information will never be shared with anyone unless you make the choice to do so.” Said Jeffrey Wilhems of YoHolla. “The best part about YoHolla is that you can simply enjoy chatting with your family and friends, without the risk of sharing personal information with people you do not know.. or being bombarded with tons of advertising based upon the information mined from your personal comments by the other networks.” To sign up with Rick Thorne on YoHolla, and gain access to his exclusive “behind the scenes” content, and The Next Ridah contest rules, visit this link. www.yoholla.com/rickthorne

About YoHolla:
YoHolla is an advertising-free social network for anyone concerned with privacy and security. Unlike other social networking sites that exploit your personal information for ad dollars, YoHolla users own and control all their own data, and always will!

Contact: Brian Banmiller
YoHolla - 855-700-4000
http://www.yoholla.com

Yoholla | Great Reviews

2011-03-08T12:01:00.001-08:00

YoHolla! Has Launched.

Santa Rosa, Ca – YoHolla, the next generation in social networking, launched yesterday. Being the newest social network is not enough, YoHolla is also changing the face of how social networking is done. YoHolla features total privacy for its users and no ads for a pure social networking experience. Enjoy sharing with friends, old and new, and begin new relationships in a social networking environment that protects your privacy and is not constantly trying to sell you something.

The next generation of Social Networking has arrived, and the YoHolla user reviews are outstanding! Users are flocking to join the newest Social Networking concept. Social Networking should offer first rate privacy, and YoHolla! commits to creating an environment that is secure for you to share what you want with other users. YoHolla! not only has no advertising on the network, but will not share your information with any third parties, making your social networking experience private and hassle-free.

Join the move to YoHolla and experience the next generation social network. Just go to YoHolla.com and complete the easy sign up sheet and start enjoying the benefits of private, hassle-free, ad-free social networking.

2011-03-02T12:20:00.001-08:00

Check out Yoholla: www.yoholla.com
A new way to use social sites to communicate without advertising.
http://www.yoholla.com

YoHolla | Yoholla Reviews | Yoholla Social Site

2011-03-02T12:19:00.003-08:00

Yoholla

• How is YoHolla different from other social networking sites?
At YoHolla, we believe privacy and security should be a given, not a privilege. Our settings are user-controlled down to the smallest, most minute details. We encrypt our site connection with HTTPS, the same level of security online banking uses, to ensure your personal information is as safe as possible.

Our business model is fundamentally different from any other social network. While other sites are predicated on selling ads, we have a $5 monthly subscription fee so members can sustainably own and control all their own data. Because we realize the fun in social networking is connecting with your friends, we also offer our members a $1 monthly reward for every friend who joins. This means that members who get just five friends to sign up can use YoHolla for free.

YoHolla Reviews

2011-03-02T12:19:00.001-08:00

YoHolla Reviews
Privacy Matters

What does YoHolla mean?
YoHolla puts the fun back in social networking by providing a safe place to share only exactly what you want, with whom you want. When we speak casually and freely among friends, we’ll often “holla” at one another with a simple “Yo, check this out!” The name YoHolla embodies a forum that encourages this kind of meaningful and fun “networking” in a safe and secure environment.

YoHolla

2011-03-02T12:18:00.001-08:00

YoHolla - Privacy Matters

http://www.yoholla.com

What is YoHolla?
YoHolla is an advertising-free social network for anyone concerned with privacy and security. Unlike other social networking sites that exploit your personal information for ad dollars, YoHolla users own and control all their own data and always will.

Choosing the best SEO company | Local SEO

2010-12-02T17:29:00.001-08:00

In an effort to recapture falling market share, the phone book and newspaper industries are moving into the digital realm. How effective is this Digital Advertising strategy and what does that mean for the businesses that sign up with them?

First, let's take a look at what traditional media does. Whether it be a phone book, magazine, newspaper, or directory, it needs to run through a print press. Once the product has gone to print, any errors or omissions cannot be corrected until the next print run. Therefore, if you missed the deadline, you're out of luck.

Secondly, think of the printed product as a container of information. What goes in are articles, addresses, advertisements, and phone numbers, sorted out in categories and alphabetical order. The container holds all this information, but unless someone actually looks in the container and examines everything that is held within, a company's advertisement or information may be overlooked. Indexes help, but are not always available.

Now that we are operating in a digital world, the way we seek information has changed. By using software applications, connecting through the internet, and utilizing social media platforms, people are finding their desired information through the use of keywords.

Keywords allow the information seeker to hunt for and target the specific information that is relevant to their search. With the internet, someone who has a properly designed website has a very good chance of attracting the attention of new customers all on their own. No longer are they reliant upon placing their company information into someone else's container and hope they'll be seen. This new way of searching for information has eroded the viability of traditional media and printed directories.

Now that the phone book and newspaper industries are entering a new era, how are they doing it? Sadly, some newspapers chose to use their Digital Advertising off of an old business model. Digital Advertising sells you the opportunity to be seen online, but their website still acts like a container with an improved index. The same old problem arises. The "Digital Advertising Container" (i.e. their website domain that they own) is full of other information. Their container is crowded and it's difficult for your business to stand out organically.

If a business has a properly built website with clean code, strategic keywords, and their own domain name, why would they want to spend precious money on Digital Advertising coming from an old throw-it-all-into-one-big-container format? Wouldn't it be more prudent for your potential clients to make a straight path towards your business?

In other words, if you want your business to stand apart from the competition, why would you want to stand in the middle of a crowd? Wouldn't it be better to stand alone at the very front so people can easily find you?

Zenergy Works is a Search Engine Optimization (SEO) company that helps you stand apart from the crowd and your business competition. Here are some reasons why the Zenergy Works approach far outshines the "Digital Advertising Container" method used by the traditional media industries.

Zenergy Works is the only SEO company that does targeted, LOCAL SEO strategies for each client. This means that when your company's website pops to the top of the search engine results page, that's because your placement is authentic and EARNED due to the location and keywords specific to you.

Zenergy Works uses GEO OPTIMIZED Landing Pages that are keyword specific. For example, if you are an international company you might start with optimized landing pages geared towards each country and major city you want to target. A nation-wide marketing campaign might include a landing page optimized for each state, county and major city you want to target. For local business in your area, you might include a separate landing page optimized for the county, city and/or specific neighborhood zip codes you want to target.

Zenergy Works has superior tracking reports that shows who visited your website, how long they stayed there, and if an action or sale took place.

The Zenergy Works approach to website design understands the needs of businesses desiring local traffic. By placing maps, directions, and keywords specific to the area on your business website, it helps people find you and buy from you. The "Digital Advertising Container" approach offers little more than an address and phone number.

Because Zenergy Works operates with a more local focus, we can provide a complete and effective needs analysis for your business.

Zenergy Works uses SEO methods that raise your company's ranking organically. High organic rankings are the best long term value for our clients. The "Digital Advertising Container" approach uses data warehouses to boost their clients' position and ranking, but the end results are more topsy-turvy. Wouldn't it be better to get to the top of the list and stay there?

The "Digital Advertising Container" entices prospects with free ads using unsold inventory, but this does not compare with the value of targeted paid ads or a pay-per-click campaign.

The "Digital Advertising Container" sites claim that they drive website traffic to your business, but that traffic may just keep on driving by. Zenergy Works not only drives traffic to your business, but initiates conversation and entices your visitors to stick around.

At Zenergy Works, we offer local support and can help answer technical questions. The "Digital Advertising Containers" offer little or no local assistance.

When your media representative comes to talk to you about using Digital Advertising, make sure they know what they're talking about. If your marketing and advertising dollars are precious and limited, it greatly benefits your company to work with experts in online media who get you the results you're looking for, provide excellent customer service, and are local partners.

We hope this article has helped explain the difference between Digital Advertising versus Search Engine Optimization, and why the Digital Advertising approach through traditional media companies has a long way to go before they catch up. Perhaps it has rustled up a few questions? Zenergy Works is passionate about effective online marketing strategies and would be happy to answer any questions that keep you awake at night about your company's website.

Zenergy Works welcomes your inqueries and invite you to contact us at 888-278-5718 or info@zenergyworks.com. For a free website analysis, click here to gain access to our Web Analysis Form. http://ping.fm/fj80M

2010-12-02T17:24:00.001-08:00

Is Your Website Making You Money? - if you answered no, then you have not explored search engine optimization (SEO). Check out http://ping.fm/KzfXz

ASRW | NACE Expo | CARS Expo | ASA Expo

2010-10-05T14:01:00.001-07:00

Zenergy Works To Attend Automotive Service Repair Week (ASRW) In Las Vegas October 10th-13th

10/5/10-Zenergy Works, a best local seo company, will be attending Automotive Service Repair Week (ASRW) at the Mandalay Bay Convention Center in Las Vegas on October 10th-October 13th. Zenergy Works will be celebrating the launch of the new Automotive Service Council of California (ASCCA) website at www.ascca.com.

â€œThis is a great opportunity to work with the automotive repair industry to demystify the process of local search engine optimizationâ€, said Bryan Fikes, Managing Partner and Chief Strategist of Zenergy Works, â€œthere is so much change in the industry for shop owners to handle from a technical standpoint that most shops need help with their online marketing efforts and website design.â€ â€œASCCA has made us a preferred provider for website design, search engine optimization (SEO), and online marketing for their members because we have a track record of success in the industry,â€ said Fikes, â€œI look forward to seeing some old friends and meeting some new ones in Las Vegas at ASRW.â€

â€œZenergy Works takes a unique approach among SEO Companies,â€ said Eric Van Cleave, General Manager of Zenergy Works, â€œwe are transparent about what we offer the client, and give them an online access to follow the progress of their online marketing efforts.â€ Zenergy Works continues to build a reputation as the best local seo company. We are proud to serve the automotive repair industry as a key Search Engine Optimization and website design resource.

ASRW is a week of exhibits, seminars, training classes and information sessions put on by International Autobody Congress & Exposition (NACE), Congress of Automotive Repair & Service (CARS), Automotive Service Association (ASA), and Autmotive Service Counsel of California (ASCCA).

Come by the ASCCA booth and join us for your chance to win an IPAD, or click on ZENERGYWORKS.COM/ASRW for your chance to win 1 of 3 great prizes.

2010-10-05T14:00:00.001-07:00

Zenergy Works, a best seo company, will be attending Automotive Service Repair Week (ASRW). Joining NACE, CARS, ASA, and our friends at ASCCA.

ASRW | Automotive Service Repair Week | Zenergy Works SEO Company

2010-10-05T12:25:00.000-07:00

ASRW | Automotive Service Repair Week | Zenergy Works SEO Company

Auto Repair San Diego | San Diego Car Repair | Boulevard Automotive

2010-09-02T07:53:00.000-07:00

Auto Repair San Diego | San Diego Car Repair | Boulevard Automotive

SEO Santa Rosa | SEO Windsor | SEO Healdsburg

2010-07-13T20:01:00.000-07:00

2010-06-18T14:02:00.001-07:00

Presented "Facebook and Twitter; It is not just for kids anymore" to an audience of 100+ business owners with Sacbee.com. Great feedback.

The Sales Foundry | Sales Training in Santa Rosa

2010-06-02T12:27:00.000-07:00

2010-04-24T12:02:00.001-07:00

Zenergy Works signs Guy Fieri - best seo company | Internet marketing | top seo company. http://ping.fm/Uad4s

2010-02-27T18:13:00.001-08:00

Seo Santa rosa | seo rohnert park | seo Windsor | seo Sebastopol | seo petaluma

2010-02-27T18:09:00.001-08:00

Seo Santa rosa | seo Petaluma | seo Windsor | seo sebastopl | seo rohnert park

2010-02-20T14:17:00.001-08:00

SEO Santa Rosa - Voted best seo company by hundreds of business nationwide. www.zenergyworks.com

2010-02-20T14:16:00.001-08:00

SEO Santa Rosa | Santa Rosa SEO | Best SEO Santa Rosa

Energy Management - Comprehensive Marine Services Provider | Energy Efficiency |Energy Conservation

2010-01-27T21:10:00.000-08:00

Energy Management - Comprehensive Marine Services Provider | Energy Efficiency |Energy Conservation

2009-12-31T10:48:00.001-08:00

Starting in January, we will be announcing the addition of Email Marketing, Social Media Optimization, Live Chat, Video Optimization, PPC Flat Rate Fee, and a few other valuable internet marketing services. http://ping.fm/ql2cc

2009-12-31T10:46:00.001-08:00

Prepping next week's training session. We are pleased to announce the addition of two new sellers. The SEO team keeps growing.

SEO Santa Rosa Company | Zenergy Works

2009-12-26T16:56:00.001-08:00

SEO Santa Rosa Company | Zenergy Works

Bryan Fikes was invited to speak to a group of professionals in the Roseville area about Search Engine Optimization and Social Media Optimization hosted by the Roseville Chamber of Commerce. Bryan gave our group an excellent, informational presentation. As the coordinator for this seo seminar, I appreciated the fact that he did not sell his SEO Santa Rosa Company and SEO Services when he clearly had the opportunity to do so. It was evident that Bryan was there to educate our group at the very onset of his SEO presentation. His upfront delivery of industry specific keywords and phrases regarding the social media environment and search engine optimization components of internet marketing carved a concise path for the balance of his presentation. Bryan’s interactive light heartedness helped personalized his message, he made all of us feel comfortable asking questions. I look forward to having Bryan at future events hosted by the Roseville Chamber of Commerce. A true SEO professional with some incredible knowledge and powerful presentation skills.
Respectfully submitted by:

Jackie McLain
Advertising/Membership Sales Development
Roseville Chamber of Commerce

http://ping.fm/voOaQ

2009-12-26T16:42:00.001-08:00

Will be enjoying the company of close friends at the Hopmonk tonight in Sebastopol. It's a Ugly Christmas Sweater Themed Party.

2009-12-26T16:41:00.001-08:00

Preparing for our monday morning routine of checking all analytic reports for our SEO clients. Looks like Google has released a few more additional features for clients to enjoy. Will report more on these on our blog at blog.zenergyworks.com.

2009-12-22T12:04:00.001-08:00

Looking forward to Christmas.

2009-12-20T15:58:00.001-08:00

Participating in a charity poke tournament to benefit the family of a nine year old boy with stricken with severe cancer. The group of people here are incredible people supporting a good cause. Who says Poker doesn't bring out the best in character. I will post my results later tonight. Looks like 125+ entries or so.

2009-12-17T16:03:00.001-08:00

Just discovered this fantastic transmission shop in the Stockton area. http://ping.fm/zect6

2009-12-10T17:50:00.001-08:00

January 2010 is looking like a monumental month for Zenergy - SEO & Web Company. Another big announcement on the way.

2009-12-09T16:45:00.001-08:00

We are hiring! Expert Sales professionals. Call 888-278-5718. $145k yr income potential within first year. Learn how to sale web design and services from Top Industry leaders. Ask for Bryan Fikes.

2009-12-08T18:22:00.001-08:00

Just downloaded an App on my iPhone that connects me to every social site I currently use to network.http://ping.fm/7xhft

California SEO Company - Website Design & Internet Marketing - Zenergy Works

2009-12-04T18:26:00.001-08:00

California SEO Company - Website Design & Internet Marketing - www.zenergyworks.com

2009-12-04T18:25:00.001-08:00

California SEO Company - Website Design & Internet Marketing Company - http://ping.fm/cjxUq

2009-12-04T18:24:00.001-08:00

California SEO Company - Website Design & Internet Marketing - Zenergy Works

2009-12-01T11:27:00.001-08:00

Working on the functionality of the new "white paper" section on Zenergyworks.com

2009-12-01T11:26:00.003-08:00

As of November 30th, 2009 - Zenergy Works has a 97.3% client retention rate over the 3 years of doing SEO business...find out why we excel at http://www.zenergyworks.com

Best SEO Company In The Bay Area

2009-12-01T11:26:00.001-08:00

Best SEO Company In The Bay Area.

In this competitive world, it has become really difficult to earn profit and to maintain a secure position in the business world. There is a lot tough competition between companies and/or the businesses. Recession left people frustrated and bewildered. Many companies had to shut their doors, as the failed to bear the hard blow of recession.

There are some companies which boldly faced the challenges and escaped severe economic problems. They had applied some effective business strategies to maintain their position and to attract the customers. They have applied some really effective marketing strategies to allure more and more customers to buy their products and avail their services. To improve their Search Engine Ranking, they followed some simple steps. The importance of good SEO ranking of the website has been realized by these business owners.

Good SEO ranking can have positive impact on your business. Many business owners and companies know this to be true. But how many of them are able to make their sites stand in the first position of the Search engine ranking? It is in fact quite difficult to get that position in the Search Engine. Competition is really tough. Every businessman is trying to improve their SEO ranking. But the winners are those who are applying right and effective SEO (Search Engine Optimization) strategies. Achieving the first position in the SE page is not so easy. A lot of factors needed to be considered. Many people judge the products and services by the quality of site and its ranking. So, it is very crucial to improve the website ranking.

Many SEO companies are there to help you sort out these problems. They have experienced SEO professionals. You can take their help to improve your website ranking in the Search Engine. They are efficient and experienced enough to help you in achieving marketing goals. They examine the parameters of the number one site and the correct the problems of the client’s sites. They also help the customer in choosing the right keywords for their websites.

Selecting an authentic and reputed SEO service is extremely essential, if you want to make your site stand in a better position in the SE page permanently, you need to keep in mind certain points while selecting a @t SEO professional or SEO company.

Here are a few tips to consider while you are seeking the right SEO professional to help your web site get a better rank in Google:

1. Check whether the previous SEO campaigns of the SEO company were successful or not. If you find them successful, then it is better to opt for them. If not, then it is better to opt for other options.

2. Selecting an SEO expert who has sufficient knowledge about the market you are working in, can be beneficial for your business. Such an SEO professional will understand your marketing and SEO requirements in a better way.

3. Time-consumption- It is an important factors that you need to consider while taking any definite decision regarding this issue. Ask the SEO professional about the approximate time that he/she will take in completing the task.

4. Check out the reputation and authenticity of the SEO Professional before availing his/her service.

5. Clearly tell your SEO professional that you do not want any black hat SEO practice during the SEO campaign. In the long run, they prove to be dangerous for the business.

#Zenergy Works is one of the reputed SEO companies. They serve the customers with excellent customer service. They offer both Search Engine Optimization services and web designing services. They give valuable marketing tips to the clients and allow each client to view their SEO campaigns.

Best Tips on Internet Marketing

2009-12-01T11:21:00.001-08:00

Best Tips On Internet Marketing

The greatest thing in today’s business scenario is publicity. You would want to reach as many people as possible. Increasing your visibility is of immense importance in a highly competitive world. Today more and more people are using the internet as a secondary marketing tool. A dominant web presence is important if you want to carve out market share. In this business proposition one thing that can be of immense value is SEO.

SEO technically stands for Search Engine Optimization. SEO improves a website’s placement in the search engines like Google. Your aim is to bring your website as close to the web surfer a possible. SEO helps in placing your site or web pages on the first page of a search engine.

Different search engines like Google, MSN, Yahoo, Ask etc. have different criteria for search engine optimization process. But mostly they follow the traditional method of keyword formations. A good SEO firm knows how to create the best combination of keywords and other technical and marketing tools that help you achieve your target market.

Market survey has shown that the rate of internet traffic is growing at a huge rate. Therefore it is high time that you utilize this medium well before your competitors does. Remember that more than 80% of internet users rely on search engines to reach their targeted site. In this scenario it is important to use consultants who know how to help searchers reach you easily, quickly and effectively. Your site not appearing at the top of the search listings is a failure of the SEO process and you may not get another chance to rectify it.

Choose a SEO consultant that can provide you with the best possible options for your business. If you have been searching for a long time for such an organization to give your product/service that extra boost, then the best name available for you is Zenergy Internet Marketing. We are a one-stop shop for all your website marketing needs and have the best internet advertising tools.

Our package includes the best in the industry. Some of this includes- analysis of market situation, research for keyword, Meta tag formations, title tag formations, HTML optimization, Spider-friendly site architecture, Robots.txt creation, blog formations, article syndication, directory submission, keyword success reports etc.

The marketing platform is created keeping in mind the individual needs of the customers- irrespective of their size and location. We know that individual firms need individual marketing options. We provide the best customized publicity solutions available on the internet. We are the most transparent SEO consultants with over 10 year’s experience. We also provide other specialized services like pay-per-click management, marketing through e-mailers, blog creation and management, social media marketing on Orkut, Facebook etc.

Check us out at: www.zenergyworks.com

Our packages start at $199 a month!! We charge no set up fee or registration fee! We are authentic and we value your business. We give you the best ROI day in and day out, because of our expert SEO programmers.

Keywords: seo, internet marketing, seo company, local seo, local internet marketing.
http://www.zenergyworks.com

2009-11-28T08:31:00.001-08:00

Check out my new clients site for all your Scuba Diving needs.......http://ping.fm/bGexy

2009-11-28T08:30:00.001-08:00

Heading to Santa Rosa Country Club for a round of golf with good friends. Back is stiff, not sure how I will shoot.

Top Ten Mistakes You Will Inevitably Make In Advertising

2009-11-28T08:29:00.001-08:00

Top Ten Mistakes You Will Inevitably Make In Advertising

10) You will pick the media choices reflective of what you consume…without considering what your target customer is consuming. You don’t count…sorry!

9) You spend 90% of your time selecting and negotiating with the media for the best price and only 10% on the creative message they have been hired to deliver.

“What you say times how many times you say it, dictates the effectiveness of any ad campaign.”-Dave Gifford noted marketing expert

8) You don’t schedule a saturation of messages to reach your target customer enough times to get them to move to your product or service.

Consumers will generally use a product or service they are familiar with…even if they consider it mediocre or inferior…over a product or service they are unfamiliar with…even if they perceive it as superior.

7) You begin an ad campaign and then change the message or delivery system before the target customer has become familiar with you (see above). Consumers have 30,000 messages bombarding their brain every day. Most of them bounce off as a defensive mechanism to avoid insanity. Every time you change the message you “reset” the memory button to zero. Even mediocre campaigns can work if you create repetition-which creates recall-which initiates action upon facing need.

6) You don’t demand the best media representative. Talk to the sales manager of whatever media you are interested in and demand the best. You should never have to educate your media representative about your business. Conversely, they should be able to educate you about their business to the degree you can make a valid decision.

5) Your “brand message” is not identical throughout your company and every facet that might have contact with your target customer. In other words, if your advertising says something… make sure your invoices, staff shirts, web site, delivery trucks, on-hold message, colors, font, logo, etc., have the same message on it. Advertising and marketing does not have the immediate impact of an asteroid hitting the earth (unless you have billions of dollars)…it is more like Chinese water torture with one drop hitting your forehead every ten seconds again, and again, and again…

4) You fail to convert “high tech” web users into a “high touch” relationship with your target customer by making human contact with your company difficult. Unless your company is completely based on e-commerce, you should have your telephone number and physical or email address at the top of your web page and easy to read. Do not rely on the contact page to funnel prospective customers your way. In today’s world one more click…may be one too many.

3) You don’t ask for action on your web page. Initially the Internet was utilized as a distribution method for information. Today you can develop the first step in a relationship if you ask for the user to respond by voting, asking for more info, signing up for a newsletter, asking for permission to contact them, inviting them to register to win, or offering application to validate qualifications. When someone surrenders their email address by responding to any of these options they are opening the door to a consumer relationship.

2) You have not identified your core value -- what makes you unique -- what people would want from you and can’t get elsewhere. That is your message! Now render it down into a word phrase that is 6 words or less.

“Sticky notes where you want them”
“The six minute pregnancy test”
“More HD channels than cable”
“The fastest selling hybrid in America”

1) You begin advertising with the intention of someday stopping. As long as you are in business you have to consistently market and advertise in some form to bring new customers to your business, reinforce your value proposition to current customers, and (if your aggressive) create new revenue streams to fend off competitors who want a share of your market.

2009-11-27T18:43:00.001-08:00

Created our Fan Page for Facebook | Facebook.com/topseo | www.facebook.com/topseo

2009-11-27T18:40:00.001-08:00

Getting ready to finish the left over Turkey, I think they call it Turkey Ala King....Or Biscuits and Gravy

2009-11-27T18:39:00.001-08:00

Working on a deal with the Press Democrat in Santa Rosa to provide Top Notch SEO services to the North Bay.....zenergyworks.com

Top 50 Social Sites

2009-11-27T18:38:00.001-08:00

Social-Media/Social-Bookmarking Sites
Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company's Web site.
1. Reddit: Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you'll gain a more loyal following and increase your presence on the site.
2. Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.
3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.
4. StumbleUpon: You'll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and "channel surf[ing] the Web. You'll "connect with friends and share your discoveries," as well as "meet people that have similar interests."
5. Technorati: If you want to increase your blog's readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.
6. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.
7. Squidoo: According to Squidoo, "everyone's an expert on something. Share your knowledge!" Share your industry's secrets by answering questions and designing a profile page to help other members.
8. Furl: Make Furl "your personal Web file" by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.
9. Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.
10. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company's services with the public for free.
11. YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company's latest commercial or event to give customers and clients an idea of what you do each day.
12. Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.
Professional-Networking Sites
Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.
13. LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.
14. Ecademy: Ecademy prides itself on "connecting business people" through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.
15. Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.
16. YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
17. Xing: An account with networking site Xing can "open doors to thousands of companies." Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to "find experts at the click of a button, market yourself in a professional context [and] open up new sales channels."
18. Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
19. Care2: Care2 isn't just a networking community for professionals: It's touted as "the global network for organizations and people who Care2 make a difference." If your business is making efforts to go green, let others know by becoming a presence on this site.
20. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.
21. MEETin.org: Once you've acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.
22. Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.
23. Ziggs: Ziggs is "organizing and connecting people in a professional way." Join groups and make contacts through your Ziggs account to increase your company's presence online and further your own personal career.
24. Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
25. NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You'll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.
26. Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.
Niche Social-Media Sites
Consider linking up with one of these social-media sites to narrow down your business's target audience. You'll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.
27. Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.
28. Mixx: Mixx prides itself on being "your link to the Web content that really matters." Submit and rate stories, photos and news to drive traffic to your own site. You'll also meet others with similar interests.
29. Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.
30. Small Business Brief: When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.
31. Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.
32. BuzzFlash.net: This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.
33. HubSpot: HubSpot is another news site aimed at connecting business professionals.
34. SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
General Social-Media Sites
The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.
35. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia's Community Portal and at the village pump, where you'll find conscientious professionals enthusiastic about news, business, research and more.
36. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.
37. 43 Things: This site bills itself as "the world's most popular online goal setting community." By publicizing your company's goals and ambitions, you'll gain a following of customers, investors and promoters who cheer you on as you achieve success.
38. Wetpaint: If you're tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company's presence online. You can easily organize articles, contact information, photos and other information to promote your business.
39. Frappr: Embed a Frappr map and guestbook into your company's Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an "interactive, fun and engaging" spot for visitors.
40. Yahoo! Answers: Start fielding Yahoo! users' questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company's Web page, you'll quickly gain a new following of curious customers.
Job Sites
If you want to secure high-quality talent during your company's next hiring spree, you'll need to maintain a strong presence on popular job sites like the ones listed below.
41. CareerBuilder.com: Reach millions of candidates by posting jobs on this must-visit site.
42. The Wall Street Journal's CareerJournal: The Wall Street Journal's CareerJournal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.
43. CollegeRecruiter.com: If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.
44. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.
45. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.
46. AllFreelance.com: This site "offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips" and more.
47. Freelance Switch Job Listings: Freelance Switch is the freelancer's online mecca and boasts articles, resource toolboxes, valuable tips and a job board.
48. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.
49. Yahoo! Hot Jobs: This site is often one of the first places that job seekers visit. Post open opportunities and check out informative articles and guides to gain insight on the hiring and interviewing process.
50. Guru.com: Build your company's repertoire with top freelancing professionals by advertising projects on this site, otherwise known as "the world's largest online service marketplace."

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2009-11-27T18:05:00.001-08:00

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Top 10 Marketing Ideas

2009-11-27T17:53:00.001-08:00

1. Print your best small ad on a postcard and mail it to a target list.
People will read your postcard if you limit the information you print on the card. Make each point critical to deliver the best message. Mention any specials or promotional offers on your best services. People will buy services and products they are familiar with and are in need of, so market your best foot forward. Save money, market to your core audience only.

2. No single advertising or marketing strategy will work all the time, so rotate your strategy.
People get bored quickly and easily so rotate your strategies. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns. Landing page tactics work well, for more information on landing pages, contact Zenergy Works.

3. Synergistic Pairings or Buddy Marketing.
Co-marketing is useful in helping business owners advertise their service and save money doing so. It also allows a business owner to co-brand their companies helping build the reputation that you put in the marketplace. Find like-minded business owners and develop marketing campaigns together.

Make A Splash

Keep It Simple

4. Answer your phone in a unique way to attract more customers.
Changing your delivery per season and adding new statements like “Thank you for calling Zenergy Works, ask about our Free SEO Analysis, this is Bryan how may I help you?” Will invite your callers to ask more about what you do and what you can offer them. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns.
Be Consistent

5. Stick Mini Billboards everywhere
Design a simple sticker that has your logo and a quick message. Stick it everywhere, your postcards, on the back of your business cards, any print advertising, on any envelope you send out, including your bills, (Hey bill collectors buy services too) on handwritten messages. Think of this as mini billboards sending out your message.

6. Make contact within 2 weeks to a previous customer
Send a second offer to those people who have already done business with you. People buy products and services they are familiar with. Your past clients are your best targets. Making contact with them inside of 2 weeks keeps your product or service fresh in their mind.

Don’t Fear The Unknown

7. eNewsletters
There are several companies who offer quick and easy email newsletter delivery systems. We recommend Constant Contact. People will open an email from people they have done business with or would like to business with. People will open emails from people they are familiar with. Use opt -in campaigns only. That is, allow each person you email the chance to opt out of receiving any future newsletters. DO NOT BUY LIST; start with collecting emails from current clients, family, and friends. Encourage them to forward your newsletter and have that person contact you to be put on your list. Try using only 1 newsletter a month. Do not over contact people, they will get annoyed. Sign Up For A Free 30 day trial by clicking here (link to : http://ping.fm/r6EAj)

8. Seminars and Open Houses
One of the best ways to talk about your product or service is to hold seminars. Use your advertising methods like Radio , TV, and print to invite people to attend. Invite your key customers and prospects. Limit the attendance and charge a fee. A fee will give the impression of value. Holding Free seminars will often give impression that they are going to a sales pitch. Most people do not want to be SOLD, they want to be educated.

9. Bartering
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Internet Marketing
One of the biggest mistakes that small businesses can make is not doing enough internet advertising. The easiest way to do FREE internet marketing is making sure you are on all the local search engine listings. Go to Yahoo and Google and click on the local link. At the bottom of each page you will see “ADD YOUR BUSINESS”. Click on it and follow the instructions. Contact Zenergy Works for a quote on how we can help you manage your internet advertising in a more effective manner today, 888-278-5718

2009-11-27T17:29:00.001-08:00

Wow! This is seriously powerful stuff.

2009-11-27T16:44:00.001-08:00

Have you ever wondered how to handle all of your Social Networks at once? Well find out on http://ping.fm/VP8Nw

Church Banners and Worship Banners | Zaavy Faith, Custom Flags, Vinyl Banners and Apparel

2009-11-27T10:00:00.000-08:00

Church Banners and Worship Banners | Zaavy Faith, Custom Flags, Vinyl Banners and Apparel

About Us - Dirks Automotive and Transmission

2009-11-26T11:35:00.000-08:00

Transmission Chico

Transmission Repair Tempe Arizona | Tempe Transmission | Transmission And Auto Repair Tempe

2009-11-26T10:21:00.000-08:00

Transmission Repair Tempe Arizona | Tempe Transmission | Transmission And Auto Repair Tempe

Zenergy | SEO Company in Bay Area

2009-11-26T04:48:00.000-08:00

Link

Check out this new SEO company in the Bay Area and how they use a different style of profiling for the pictures in the About Us section.

Facebook | Zenergy Works - SEO Company

2009-11-11T07:31:00.000-08:00

Link
Top SEO company on Facebook | Zenergy Works SEO company in Santa Rosa
Best SEO company in Santa Rosa handling seo services for small to medium sized business owners.

VA Loan - Express VA Loan

2009-08-12T08:41:00.000-07:00

VA Loan programs to follow.

June 9th 2009 3pm PST Webinar by Zenergy

2009-06-09T13:22:00.000-07:00

This Blog will be used to have a question and answer session for the Zenergy Internet Marketing webinar on using SEO and Web 2.0 to "Grow Your Business"

Please post you questions below so we can have them answered during the "live" event.

Zenergy Client Testimonials

2009-05-01T14:53:00.000-07:00

Here are just a few of the happy Zenergy clients.

HVisit us at for all your SEO needs..

Zenergy Announces New Voices To The Team

2009-03-09T12:58:00.001-07:00

Zenergy Announces New Voices To The Team
Everything Internet Takes New Steps
Lafayette, CA - March 2nd, 2009 - Zenergy Internet Marketing takes another huge step in growing their business to meet the needs of its increasing client base. Zenergy Internet Marketing, the leader in Geo Local SEO and innovative Web 2.0 tactics, has set its sites high in 2009. Zenergy Internet Marketing announces a new reception team to handle all calls "live" Monday - Friday 8:30am - 5pm PST.
"With the new addition of a full customer service team, we feel confident that we can bring the same level of service while spending more time developing our skills and tools to help with the ever increasing demand of SEO for small to medium sized business." expressed Bryan Fikes, owner and founder of Zenergy Internet Marketing. "Our goal is to deliver the highest returns of advertising investment for every client."

Testimonial -
"In my 30 plus years in the automotive business, hands down, no individual or group has even come close to having the knowledge & willingness to help in the betterment of all aspects of my business. With their ongoing help & support my business will continue to grow & prosper. I strongly recommend their services to all in the industry."

Richie Sleezer
Lee Myles Transmission & Auto Care
Bohemia N.Y.

Website Re-design Special

2009-01-15T16:20:00.000-08:00

Zenergy Internet Marketing Announces Strategic Partnership With New Generation Media

2009-01-15T14:06:00.000-08:00

Zenergy and New Generation Media Announce Strategic Partnership; Announcement Marks Another Step in Strengthening Operations in the United States

Zenergy, a leader in providing Geo Local SEO to customers currently in Canada and the US for various retail and B2B business owners, announced a strategic partnership today.
The relationship will initially concentrate on co-marketing and co-implementation activities.
Co-marketing activities are defined as working to jointly win businesses where both companies are involved. Co-implementation activities include utilizing implementation teams from both companies to meet specific customer requirements.
Specifically in helping media outlets, namely Print, Radio, and Internet Properities to gain a competitive edge in the advertising arena. New Generation Media brings over a decade of providing solid internet presence with the creation and re-design of customers website. The partnership will forge additional alliances with various resources to provide a solid platform of "Optimization" for business owners.

"Zenergy and NGM are teaming up to provide world-class solutions that enable customers to optimize their business website performance and accelerate local web traffic to their websites." explained Eric Van Cleave, General Manager of NGM. "We believe the relationship will yield great benefits for our clients in the form of improved website performance and web visibility. This announcement marks NGM's commitment to become the undisputed national leader in local web internet advertising solutions for small to medium sized business owners."

NGM and Zenergy's solutions will be based on providing local SEO for clients using Zenergy's ability to navigate Social Networking sites like Facebook, Myspace, Yelp, Merchant Circle, Twitter, and many more. Zenergy Internet Marketing also provides a host of optimization services regarding the actually programming of customers web sites and will work with NGM to provide a out of the box solution so as to maximize the investment that clients make in the design of there websites.

"Zenergy and NGM share the same core business values of serving the customer with an experienced and knowledgeable staff, and employing the very latest technology to enhance their business websites," said Bryan Fikes, founder and owner of Zenergy Internet Marketing. "We are looking forward to a mutually beneficial relationship for both of our businesses."

About Zenergy Internet Marketing

Founded in 2008, Zenergy Internet Marketing has become a major player in the SEO company arena by implemented local tactics for local business. Zenergy Internet Marketing was a company born from the years of advertising and marketing experience of Bryan Fikes. Since the age of 8, when Bryan was handed a Commodore 64 and told "hey figure this out" by his 4th teacher, Bryan has been "cracking" the ways and function of both computers and the internet. By Bryan's estimation, he has spent 20,000 hours figuring out how internet works. His self taught methods of SEO and Internet Advertising have lead to incredible results for clients. To-date Zenergy Internet Marketing has helped 92 clients achieve their web presence both local, regionally, nationally, and now inter-nationally. Additional information can be discoverd about Local SEO and Zenergy Internet Marketing at http://www.zenergyinternetmarketing.com

About New Generation Media

With over 10 years of web design experience, NGM provides solutions that are custom designed to cost-efficiently combine traditional media and the Internet. There goal is to help your business stand out when compared to your competition, build your brand recognition, develop your reputation and most importantly increase sales. They work with national radio, television and print to develop cost effective, results driven advertising campaigns to help guide qualified traffic to their client's website, telephone and front door. Visit them at http://www.newgenerationmedia.com

Geo Local SEO

2009-01-13T15:21:00.003-08:00

Mobile post sent by zenergy using Utterli. Replies. mp3

Geo Local SEO

2009-01-13T15:21:00.001-08:00

Mobile post sent by zenergy using Utterli. Replies. mp3

Geo Local SEO

2009-01-12T16:53:00.001-08:00

Mobile post sent by zenergy using Utterli. Replies. mp3

Geo Local SEO

2009-01-12T13:38:00.001-08:00

Mobile post sent by zenergy using Utterli. Replies. mp3

Zenergy steps in utterli

2009-01-12T13:32:00.003-08:00

Zenergy Internet Marketing announces it presence on the highly popular utterli.com site. Stay tuned for more about our SEO company and how we Geo-Target SEO.

Mobile post sent by zenergy using Utterli. Replies.

Zenergy steps in utterli

2009-01-12T13:32:00.001-08:00

Zenergy Internet Marketing announces it presence on the highly popular utterli.com site. Stay tuned for more about our SEO company and how we Geo-Target SEO.

Mobile post sent by zenergy using Utterli. Replies.

Is Branding Relevant to Small Business?

2008-12-02T22:26:00.000-08:00

Is Branding Relevant to Small Business?
Most small business owners/operators would probably agree that developing a stand-out brand identity is an essential part of the marketing package for corporates and large companies.

Many would add that branding is not that important for small businesses and see it as an additional expense on the P&L. So they head off to the local printer or graphic designer who designs a logo (sometimes even for free) that gets used on stationary, vehicles and other marketing materials.

From our experience in this field, we find that most logos designed for small businesses are simply graphic devices and not actually brands in the true sense of the word, and portray little about the value proposition of the company, its personality and service promise.

In actual fact, development of a meaningful, representative and outstanding brand identity is just as critical for small businesses and if properly executed, can actually be a powerful competitive advantage.

For corporates, an effective and powerful brand is a 'must-have', simply in order to be in the game.

It may not necessarily differentiate them but it does at least give them parity with their competitors.

Unfortunately, some corporates still don't understand the value of a great brand and have cruddy logos that are, in short, embarrassing and doing nothing for their businesses.

But there is significant value to the small business that has the vision and commitment to invest in having a professional marketing agency develop a meaningful and appropriate brand identity.

A brand identity is more than just a visual symbol or logo design - it defines your company's unique service promise, builds lasting brand recognition and invokes positive recall.

A strong brand enhances your company's credibility by integrating your brand strategy with consistent graphic application across all market and customer contact points.

Think about this - if most small businesses have weak branding, then by developing a compelling and effective branding package you can position your company ahead of your competitors in the mind of your target market.

A strong and effective brand can definitely be a competitive advantage in the cut throat world of small business.

To develop a strong brand identity, your marketing agency needs to work closely with you to understand the needs of your customers and prospects.

They need to explore suitable graphic elements and branding metaphors for the logo device, develop appropriate colour palettes and provide guidance on how to effectively apply your branding and logo design in specific applications.

Your goal should be to ensure complete brand integrity. If the brand development process is executed correctly then your company will stand out from the mass of small businesses that simply couldn't be bothered, or more likely, don't know any better.

Professionally designed brands, usually most visibly represented by the logo device, tell the market a visual story about your company.

It speaks of attention to detail, professionalism, pride and investment in your company, presents your unique value proposition and helps you to stand out above your mediocre competitors.

--------------------------------------------------------------------------------

About the Author: Wayne Attwell is the founder and senior brand strategist at Bold Horizon. He has over 25 years of international marketing and business experience across large corporates and SME's. Initially trained as an industrial designer, Wayne also has an intuitive feel for great design and presentation. For more marketing, brand development and internet marketing information visit www.boldhorizon.co.nz.

Local Internet Advertising Solutions

2008-12-02T20:34:00.000-08:00

Local-Internet-Advertising-Solutions

Zenergy Internet Marketing - Local Internet Advertising Solutions

5 Ways To Generate INSTANT Traffic For Your Website

1. Yahoo Answers. This is the most excellent method to create immediate traffic to your internet site. If you have a Yahoo account, you’re right to start. If you don’t, well, it’ll take a minute or two to create one. Go to www.answers.yahoo.com and search for free inquiries regarding the topic that is the center of your internet site. You can utilize the built-in search function. The moment you locate an open inquiry, reply the same to the best of your abilities and put down your site’s link in the field where your source is demanded for. Do this with as many appropriate open queries that you can see. This method will succeed in two ways. Number one, it will create immediate traffic to your internet site because in a matter of 2 years, Yahoo Answers has become one of the web’s premiere authority pages. Second, you will be able to create roundabout traffic because Yahoo Answers’ pages are noticed by search engines in a matter of hours, and if your URL’s there, your internet site will be indexed just as effectively well.

2. Digg it! If you have published new subject, submit the same to www.digg.com. If your content is engaging and stimulating enough, the viewers of the aforementioned internet site can vote for the same by appropriating Digg points. If your subject garners adequate Digg points, it will display prominently well in the site’s pages for millions of persons to browse.

3. Writing statements on blogs. Browse famous blogs connected to the topic of your site. Say something on current blog entries and put your link. Perform this in a way that won’t your statements appear as spam. This tactic will succeed in two ways, as it will create both immediate and secondary traffic for your internet site much like Yahoo Answers.

4. Snitching a location at Technorati. If you have published new piece, tender the same to www.technorati.com. Classify your account under a suitable ticket. Now here’s the stealer: you can come up with whatever ticket you want. It may be a popular, well-searched tag, or it may be a ground-breaking and new tag that no one has ever used previously. New entries constantly emerge at the pinnacle of the page corresponding to the said labels.

5. The intangible my Wikipedia link. Wikipedia has quickly become one of the web’s major source sites. Search for the topic of your own site in the pages of Wikipedia. See if you can put in anything that hasn’t been discussed about the topic. If you do put in anything, place your URL as link. There is no guarantee that your link will stay there for a long time, but it’s always worth the attempt given the incredible results you can acquire from this strategy.

Zenergy Internet Marketing - Your Local Internet Advertising Solution Company

Steps to Building Links

2008-10-29T13:18:00.000-07:00

Zenergy Internet Marketing - Internet Advertising
"Steps To Building Links"

In a recent discussion with a client, I explained the importance of link building for search engine optimization, I asked a few peers to share how they build links to their website. Here is a brief overview of what I got back.

In this brief blog, I will explain how I go about building links.

Link building is not easy. And it's not that intuitive until you do it. There are also many different techniques and methods that will have varied results. Below is how I recommend clients start and master link building.

I tell people that there are 4 Levels of Link Building Excellence. And it usually takes 4 years to master it - just like high school:

1st Year. Links You Can Build Yourself That Require Little Time Investment

Before I get into this, I'd like to stress that you should have a really good keyword strategy and make sure you've optimized each page on your site around a different keyword phrase. Any link you're building should be designed to help a specific page rank high in the search engines for a specific keyword.

That said, the first set of links that every business should get are the ones that don't require anyone else's help. There are lots of business directories out there where you can just submit your URL, company name and a description of your business. Some of them require approval. Some of them require a fee. Yahoo's directory, Joe Ant, Aboutus.org are some of the ones you should do right away.

In this class of Level I links, there are also many social media sites where you can simply build links to your site. Most of these no longer pass SEO credit, but they're still good links to get, assuming your target audience visits the site or these sites rank high for your keywords already.

It's arguable that you should hire someone to do (or start) this stuff for you. It's low level work that generates low level returns. Just make sure that you don't hire a firm that will get you 2,000 links for $1,000 dollars. If it's too good to be true, it is.

2nd Year: Links You Build Yourself that Require Effort

Before I get into this level, I'd like to stress that launching a business blog should be done before doing this. Without having a blog on your site with lots of good well optimized content, you don't really have anything to link to.

That said, there are two very common link building techniques that work well that don't require you to be a "thought leader". Yet. These activities require a bit more time investment and a small financial investment. They are article marketing and press release optimization. With both of these methods, you have to create relevant content that will appeal to your market. So, it requires more time than Level I. Also, the process of getting your articles syndicated and your press releases submitted and picked up - takes effort. You might consider hiring a wired pr firm or a strong seo firm (Like Zenergy Internet Marketing) to do some of this stuff for you.

If done correctly, both of these methods can significantly increase the links to your site. Also, if you write your articles and press releases with a keyword strategy in mind, and with links that support your keyword strategy, it can significantly raise your rankings for specific keyword terms. Run your press releases and your articles through press release grader to determine whether they're going to help.

11th Grade: Links You Network For that Require a Significant Time Investment

This part of link building is kind of like sales. Cold calling can be done effectively with persistence. But, networking, getting referrals, giving first, the law of attraction, etc is a better way of getting new clients.

Link building is the same way. If you're more of a cold caller type, and there are lots of potential places you can get a link, you might consider just creating a list of webmasters and asking them for a link.

If you're a natural networking junkie and you're in this for the long haul, I'd recommend being a bit more patient. Apply your persistence and spend your time building relationships.

No matter what route you take, the goal of this level is to make yourself visible among people interested in the same topics as you. This process is a bit self promotional. But, you must promote yourself in a way that you're adding value. You master this level by acting like a resource for people in your industry. How do you do this? It's all about networking and building meaningful relationships. The first step is reading other people's blogs. Then, commenting on them. Then, eventually starting a relationship where you're communicating 1 on 1 with them. I recommend you take the leap from reader to 1:1 with a blogger, by pointing them in the direction of other people's content that might be interesting to them. In the non marketing world, this usually happens through email. In the marketing world, this usually happens through Twitter. If you're techy, this might happen through Delicious. If you use StumbleUpon or Digg, those are great platforms to share things with peers. Even google reader lets you do this kind of networking. But, it can certainly happen through any social networking platform or system that enables 1:1 communication.

From a link building perspective, the ultimate goal of this level is to get invited to write a guest article for other people's blogs or website.

4th year: Links Other People Give You Because You Create Remarkable Content.

This level is like the last month or two in high school when you've already passed mid terms and you've been accepted to the college of your choice. You've done the hard work already. Now, it's time to go to parties and enjoy being the care free big man on campus.

You don't necessarily halt the activities above. But, you spend more of your time just creating remarkable content. (And some link bait.)

At Zenergy, I am in the process of doing seminars and workshops. Writing content to be used for my clients to help them spread their word.
None of this happens overnight, so be patient.

Lessons learned for Internet Advertising.

Online Reputation

2008-10-09T10:41:00.000-07:00

Building a strong online presence for your business requires playing both offense and defense. We at Zenergy Internet Marketing boast an array of online reputation management (ORM) tools and services to help you beat the competition by ensuring a strong and positive presence in the search engines.

Our approach can be two a fold punch. We have the capabilities to mobilize a massive effort to promote a positive online presence for your company. Or conversely, we can engage in “damage control” to combat any negative press, blogs, or reviews about your brand which might pop up in search engine queries.

Why is online brand reputation management crucial?

The answer is simple: your brand’s online persona is your first impression to potential leads or clients. And first impressions count a lot in cyberspace. Study after study demonstrates that web surfers have notoriously short attention spans. If you fail to capture someone’s attention – or, worse, if you’re pegged with a negative association off the bat – odds are you won’t get a second chance to make your case.

But what if you operate a top shelf website and/or boast a thriving brick and mortar presence? Surely these all the positive reviews will shine through and combat the negatives engendered by poor search engine reputation management (SERM), right? In theory, it should. But the reality is that your Internet Brand reputation management matters. The statistics on this subject are staggering. An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise. Furthermore, data shows that Internet first impressions may be extremely sticky. In other words, once your company or brand has been tainted with negative associations via the search engines, your online reputation management strategy may be hobbled, perhaps fatally.

The good news is that you can draw on Zenergy Internet Marketing's experience with all manners of brand reputation management challenges. We deliver competent, honest, time-tested solutions, and we’ll custom tailor our approach to make sure you get the maximum visibility for your efforts. Whether you’re scrambling to squelch quick moving and potentially scandalous online publicity by a rogue blogger or you’re desperately vying for visibility in a competitive search sector, we’ll leverage our strengths to deliver results. Our client roster includes some of the biggest names in a vast array of industries, and yet we also boast a touch that’s subtle and precise enough to score victories for fledgling or niche businesses.

“Okay,” you may be thinking, “that kind of strategy sounds intuitively right. But how does Zenergy Internet Marketing spin damage control? What tactics does Zenergy Internet Marketing employ to resurrect damaged reputations?”

What WE can do for YOU

Think of international online reputation management as architecture. An architect doesn’t simply throw up slabs of material and hope to end up with a solid building that can withstand the elements. They begin by crafting a blueprint – a diagram – that’s based intimately on the needs of the client and the demands of the landscape. Only once that blueprint checks out on paper do they order the concrete mix. Analogously, our online reputation management approach begins with a deep examination of your end goals (financial and otherwise) as well as a survey of the “search engine landscape” on which you’ll be competing. Only then do we design and build (using our aforementioned technology) an approach to make you visible.
Combating Negative Results

Our most potent defensive technique involves ranking positive search engine results to push down the rankings of your negative results. Let’s say, for instance, that a dissatisfied customer has posted a ranting review of your service on a blog, and now this blog comes up on Google’s top 20 results whenever someone searches your company’s name. We have the capability to “blow out” that negative review from Google’s top 20 by creating original positive content and promoting existing positive content about your company to outrank the bad post. Of course, such an approach doesn’t always work – or it may be prohibitively expensive. Fortunately, we have a wide and varied slate of online reputation management strategies, and we can also draw upon our rich experiences with all manner of international online reputation management conundrums.

Pro-actively Promoting Your Brand and Image

With all that being said, you may still be wondering how exactly our online reputation management operation works. Let’s take an example. Say you’re yearning to make a newly-launched web platform for an established “real world” brand visible on the Internet. In that case, we would roll out a full court press to optimize for key terms relating to your business. We could draw upon any number of tools in our toolbox, including: state of the art bid management software to simplify the process of looking at and manipulating your keywords; scalability capabilities to quickly canvas multiple search engines (we’ve achieved nearly 1,000,000 “Top Ten” keyword placements for our clients); blog creation to get your side of the story out there; easy-to-understand and regularly delivered campaign reporting; a host of linking strategies; profile developments; and much more.

But for all our top tier corporate reputation management technology, we pride ourselves most on our customer care. The Internet is still a kind of “wild west,” and the web’s seemingly ever-changing business environment can intimidate even the most adventurous corporate cowboys. That’s why we take the time to explain our strategies and tactics at every point along the way – and why we solicit feedback from our clients so often. No Internet reputation management battle plan can succeed in a vacuum. Indeed, search engine reputation management executed without a clear purpose in mind can actually do more harm than good.

To learn more about how Zenergy Internet Marketing can protect you from internet slander and internet defamation, please contact us through our site or via phone at 707.287.5222

Email Marketing

2008-10-09T10:32:00.000-07:00

Trusted Email Marketing

and Online Surveys

EMAIL MARKETING

Email Marketing and Online Survey are the tools you need to help grow your business. They're affordable. They don't take a lot of time to use. And they're effective. In fact, more than 200,000 businesses use Constant Contact® to drive their success because they know using our tools to communicate with their current customers generates more referrals, customer loyalty, and repeat business.

Email Marketing lets you connect and get relevant messages out to people who want to hear from you. Online Survey helps them tell you what they really think about your products, services, and communications—giving you new ideas and feedback to better understand and meet their needs.

The insights you'll get with Online Survey help you focus on how to meet customer needs—and deliver what they want. And with Email Marketing, you can deliver relevant, professional-looking email campaigns that get opened, measured and acted on.

* Create professional email campaigns and online surveys quickly and easily; choose from more than 200 easy-to-use newsletter templates and 40 survey templates.
* Get survey feedback and measure email campaign results in real time with instant tracking and reporting—and uncover revealing trends and patterns.
* Use online polls to keep your website fresh and your visitors coming back.
* Manage your email and survey lists, and reporting—all in one place with your integrated Constant Contact account.
* Create targeted email lists based on survey response, and follow up with relevant email communications.
* Get help every step of the way with our online educational resources and award-winning, free, and unlimited customer support.

Open the lines of communications with your customers or members. Build strong, lasting relationships with them. Do it all with Email Marketing and Online Survey by Constant Contact today!

Pay Per Click Or SEM (Search Engine Marketing)

2008-10-09T10:23:00.000-07:00

Problems with the current Pay Per Click Management Industry

PPC management companies need to make a change. There is a very small relationship between amount of advertising spend you invest on a campaign and amount of work needed to run the most efficient and ROI producing search campaign. But if this is widely known, then why on earth are all of the companies charging this way? The answer is an old way of doing business. Spend more - Make More. Ad agencies are used to making commissions. The more a client spends, the more the make.

The Zenergy Internet Marketing difference

Zenergy Internet Marketing has taken a bold step to start the migration of how companies pay for PPC Search Engine Management. We are now offering a "NO" set up fee and no commission based platform. Just A $125 dollar Flat Rate.

The answers are below:
1. Know that we will only spend dollars that make you money, not us
2. We will shave all the fat from your account instantly, instead of keeping it there to get paid.
3. Know that when we suggest you spend more, it’s not for our benefit
4. Rest easy knowing that everything that can be done is being done despite budget size.
5. We are available to you for regular communication
6. Our core competency is Internet Marketing
7. We are transparent
8. We are consultants, not employees. (proactive VS Reactive)

Zenergy Internet Marketing is not a "set it and forget it" Internet Marketing Agency. We are not a volume-driven powerhouse of mediocre results and sub-par service. We are highly skilled and experienced Pay Per Click Professionals. We don't just send you an automated report without an explanation; we work with you to make incremental increases in ROI every month.

Search Engine Optimization

2008-10-09T10:17:00.000-07:00

What is Search Engine Optimization?

Search Engine Optimization improves a website's placement on search engines like google. Using methods that search engines employ to rank a page, a search engine optimization company can make your website appear on the very first or second page of a search engine's listings for industry relevant keywords.

Good search engine optimization combines processes, features, additions and ongoing changes to a website in order to achieve top rankings in the major search engines. Google, Yahoo!, AOL, MSN, and Ask all look for different ranking criteria. A good Search Engine Optimization firm can make your site friendly to all of these search engines at once.

Why You Need Organic Search Engine Optimization

Search engine traffic has been increasing at an even more rapid rate than Internet usage. According to Jupiter Media Metrix, 80 percent of Internet users start off in search engines before they buy a product or service online. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

How Can Zenergy Internet Marketing Help?

All Of Our Packages Include:

* Competitive analysis
* Keyword and marketplace research
* Analysis of your written content
* Title tag and meta keyword optimization
* HTML code optimization
* Database rewrites with Spider-friendly site architecture
* Press releases (optional service)
* XML sitemap creation and implementation
* Robots.txt creation and implementation
* Blog Syndications
* Article Syndications
* Enhanced Directory Submissions
* Local Directory Submissions (Google, Yahoo, MSN, and many more)
* Ongoing Consulting Time
* Keyword Ranking Report

Total Track

2008-10-08T09:56:00.000-07:00

ReachLocal
WOODLAND HILLS, CA--(Marketwire - April 15, 2008) - ReachLocal, Inc. (http://www.reachlocal.com/) announced today the release of its automated TotalTrack ™ product that gives local businesses a comprehensive view into the effectiveness of their offline and online marketing expenditures in real time. TotalTrack is a powerful extension of ReachLocal's existing patent-pending, reverse-proxy tracking solution that has been measuring and optimizing thousands of Internet search advertising campaigns on Google, Yahoo!, MSN and Superpages.com for local businesses across the United States and Australia.

According to a recent survey by the The Velos Group and Sales Lead Management Association, over 82 percent of small businesses do not track their return on investment for their lead-generating sources. The inability to track ROI for marketing campaigns was listed as the number one concern of the respondents. TotalTrack automates this process by offering advertisers easy-to-use call tracking, including call recording, and web conversion functionality that highlights which offline and online advertising campaigns are offering the best ROI. By consolidating these reports into a single interface, the ReachLocal solution allows advertisers to view and analyze the use of their marketing dollars simply and affordably.

"Local businesses do not have large marketing budgets, so each dollar matters," said Zorik Gordon, ReachLocal's Chief Executive Officer. "In this economic climate they especially need to know if a single lead is costing them one dollar or one hundred dollars. TotalTrack empowers them to make the best choices to achieve the most profitable return on their investment."

TotalTrack launches with existing ReachLocal customers ranging from automobile dealerships tracking banner advertising campaigns to auto repair shops measuring the ROI on their Yellow Page print spend. TotalTrack monitors a marketing campaign's ability to deliver customers over a wide range of offline and online media, including newspapers, broadcast/cable television, Yellow Page directories, direct mail, search engines, banner ads, Internet Yellow Pages and emails without having to employ a team of marketing analysts to do so.

"Technology has finally solved what has always been a time-consuming, inaccurate, or unachievable process of determining which marketing campaign generated which sale," said Michael Kline, ReachLocal's Chief Operating Officer and Chief Product Officer. "Small businesses simply do not have the time or resources to purchase tracking phone numbers and contact a Web site developer to put those tracking phone numbers and tracking code on their Web site. TotalTrack is a dynamic product that frees up advertisers to concentrate on running their business."

Earlier this year, ReachLocal solidified its ongoing relationship with Google by announcing a strategic alliance as an authorized reseller of Google's AdWords™ advertising program. ReachLocal makes available to advertisers 98 percent of the search engine landscape via its strategic alliances with Google, Yahoo!, MSN, Superpages.com and others.

About ReachLocal, Inc.

ReachLocal, Inc. (http://www.reachlocal.com/) is a leading provider of local online marketing solutions for small- and medium-sized businesses. The Company's mission is to become the digital advertising agency of record for these companies, delivering the same broad set of online marketing functions currently only afforded to large corporations on a national basis. ReachLocal pioneered the local search engine marketing industry by bringing together a patent-pending technology with a strong partnership model and a proprietary national sales force. The result is a simple, scalable and affordable platform local businesses need to create, maintain, track and analyze their Internet search advertising campaigns. ReachLocal makes available to advertisers 98 percent of the search engine landscape through strategic alliances with Google, Yahoo!, MSN, Superpages.com and others. Founded in 2004, ReachLocal is a privately held corporation led by Zorik Gordon, its Chief Executive Officer. The company is headquartered in Woodland Hills, California.

The Four Best Human Reviewed Internet Directories

2008-10-03T10:58:00.000-07:00

Even after decades of advancement in computer technology, there are some tasks that humans are just superior at doing. One of those things is evaluating the quality of a website. The most dominant search engines are all computer based today because of the vast pace at which content is published online. However, this was not always the case. Back in the 1990's when the Internet was just a small set of interconnected tubes [smile] a number of websites tried using people to review and list websites in a directory and use that directory to power search results. The idea was that humans could do a better job of deciding if a website was good or not and should be included in search results.

In fact, that is still true today. A human can do a much better job than Google of looking at a website and deciding if the content is good and it is a quality website. Computerized search engines have won the search engine battle, because to review all of the websites on the Internet using people would be cost prohibitive and time consuming given the explosion of content on the web. We prefer search engines that are always including new content that was just published and that search nearly all of the web. But human reviewed directories still do a good job of only including good websites, even if they only include a small percentage of the overall Internet. And because of this, the computerized search engines look at the human reviewed directories as a list of websites that are more trustworthy than other websites.

Getting your company listed in a human reviewed directory is sort of like getting into a good college. It doesn't mean you are smart, but it means a human looked at your application and thought you are smart. It is also somewhat expensive and time consuming. But, just like a good college on your resume sends a positive message to potential employers, getting listed in a human reviewed directory sends a positive message to the search engines.

Here are four of the better human reviewed directories, along with a bit of info on how to use them.
Four Directories That Should Include Your Company

1. DMOZ - The name for DMOZ.org comes from directory.mozilla.org, the original name/location of the directory. Because it is all volunteer run, it can take a long time (months, sometimes never) for them to act upon your request to get listed. Only sites that have some history to them and decent content get listed. Here are the instructions for suggesting your website for listing in DMOZ.
2. Yahoo Directory - Like DMOZ, the Yahoo Directory started as a way to use humans to screen websites for quality and use those as part of search results. The good news about Yahoo is that they act pretty fast on your submission (a week). The bad news is that it costs you $299/year. Here is information about listing your website in the Yahoo Directory.
3. Business.com Directory - The Business.com directory is another human reviewed directory. Like Yahoo, they will review your website quickly, but they also charge $199 for the first year and $149 annually after that. Here is information about listing your website in the Business.com directory.
4. ZoomInfo - ZoomInfo is a newer website than the other three. It is also not really a completely human reviewed directory, but it does have a verification method to edit your company listing and it uses trustworthy sources (other than your own website) to build your company profile. Also unlike the other three that really just have a link to your company, ZoomInfo has a full profile on your company, so that page sometimes shows up in search results. The other great news is that it is free. Just got to ZoomInfo, search for your company name, click on the result, and on the page that shows your company name and website, click the edit link. You'll have to create an account and verify through email you work at the company. If your company is not listed, they don't have a great way to get it listed, but you can use this form to make a request.

SEO For Business - The Importance of Meta Data

2008-10-03T10:50:00.000-07:00

Every time I start off a Search Engine Optimization campaign with a client we look at the On page structure of the site. As part of this analysis process, one area that we look at is the “meta-data” elements of the site. This concept is often new to the business owners I talk to, so I thought it’d be helpful to provide a simple description of what it is and why it’s important. As is the case with prior articles in this series, if you’re an uber-techie and already gauk at all this stuff, feel free to save a bookmark to this article for the next time a business-type asks you what meta-data is. It will save you 10 minutes of your life that you can’t get back. You’re welcome.

Meta-Data Overview: Meta-data is information about a web page that is not part of the “core” content of the page. It provides useful information regarding the page to various pieces of software (a browser, search engine crawlers, etc.). From a structural perspective, meta-data is stored in a different part of the web page’s HTML code than the usual web content that people see.

There are three primary pieces of meta-data that you should be concerned with.

1. Title: This is without a doubt, the most important piece of meta-data there is. One could further argue that it is the most important part of your web page, period. Why? Two reasons. First, the title is what is recognized to be the one piece of information that describes what the page is about. (Similar to a book title or article title). It shows up at the top of the browser when users are browsing your site. It is the default title your browser and book-marking sites will automatically use when people decide to “save” your site for future use. Second, it is what search engines also use to figure out what the site is about. Compared to everything else on your page, it gets the most “weight” from the search engines. Think of your meta-data title just like you would if you were writing an article for the Wall Street Journal or authoring a book. The title is immensely important.

2. Description: This is an “abstract” or summary of the web page. Most SEO experts will advise you that you should ensure that important words and terms about your site should be crafted into the description somehow. I would agree. Another use of the description is that currently Yahoo! (and possibly other engines) use this provided description, or a part thereof, when your site “matches” on a given search term and it has to show a small summary of your site below the title.

3. Keywords: This element provides a set of key terms or words that describe the web page. Many years ago, when search engines were first introduced, the keywords element was very heavily weighted towards determining the context of a web page. It was a quick way for the search engine to “figure out” what a web page was about (instead of having to scan all the content). But, as time went on, people started abusing this “feature”. They stuffed words into the meta-keywords element that had nothing to do with the web page’s content. (The rationale was that by stuffing “popular” words, they’d draw some traffic). As a result of this abuse, the importance of the meta-keywords element has been greatly diminished. Search engines no longer look at this information as the definitive way to figure out context. However, most SEO experts continue to advise that it is important to use the keywords element because it is still used.

That’s it. Basically, the key is to make sure that you understand what the three most important pieces of meta-data are and ensure that you include them in your web pages.

The Importance of Google PageRank: A Word to Business Owners

2008-09-10T10:28:00.000-07:00

If you’ve spent time learning about online marketing, then the topic of search engine optimization (SEO) usually comes up. And, no discussion of search engine talk is complete these days without someone mentioning Google. This insert provides a brief overview of how Google ranks search results with a look at their Page Rank™ algorithm. I'm an not a programming expert (that is the bad news) The good news is that I am not going to describe Google Page Rank in complex terms but rather a simple terms (such that you can impress your friends and family with your new-found knowledge).

Quick Intro To S.E.O (Search Engine Optimization)

Put quite simply, SEO is the process of optimizing your website for the search engines (like Google, Yahoo, AOL, and MSN). By “optimizing”, I mean attempting to make it such that searches for specific key word phrases rank your website higher in the search results than other websites. There are lots of good reasons to want to rank higher, but for businesses, the primary reason is to generate good leads and traffic for your product or service. Hundreds of Millions of people use Google looking for a product, service, or information. Some of these people might be potential clients looking for your particular type of company. There are two ways for you to show up on the results page when users are doing a search. The first is paid advertising (I’ll talk about this in a future blog) and the second is what is known as “organic” (or “natural”) search. The natural search results are listed free and are dependent on Google’s estimation of how relevant and credible your website is. Natural search results are my favorite kind, because you don’t have to pay money for them, and they often works better than paid advertising. I liken this to the difference between getting mentioned in a magazine article and purchasing an ad in that same magazine.

If you can rank high on the free (organic) search results for Google, it’s like getting potential hundreds of thousands of dollars worth of free advertising in the most relevant trade magazines, trade show, radio, tv, or print for your industry. I’m not sure about you, but that’s pretty interesting to me. It’s a great way to grow your business and find new clients. So, how do you get all this free, effective advertising in the search engines? Well, to do that you need to understand the Google algorithm and how it determines who gets listed. And oh yea, hire someone like me to get you there. That, unfortunately, is not free.

Google’s Search Algorithm

First, let’s establish a simple example which we can use to frame our discussion. Let’s assume you are the owner of a large background checks firm. Lets further say that your specialization is providing custom solutions to big business. Now, you could probably identify a number of search phrases that your potential clients might use when interested in this particular topic. Users may search for something like “background checks”. Or, they may just start by looking for content (instead of consulting) and search on “how to get hire a background check company”. In either case, Google has an algorithm that figures out which websites of the hundreds of millions out there should be displayed in rank order on the results page. These are the organic (i.e. non-paid) results. You want to rank high on these results.

Though Google’s algorithm is extremely sophisticated, it boils down to something like this:

Search Ranking = Relevance * PageRank

Relevance is basically the measure of how your website (or more accurately one of your web pages) matches the search phrase the user has entered. Measuring relevance is a relatively sophisticated process, but it boils down to some fundamentals like the title of the page, words on the page and how frequently they occur, etc. So, if your home page has things like “background checks”, it drives up the relevance for this particular search. Basically, Google figures out what your page is “about” by looking at it’s content (and by looking at other sites with similar content that are linking to yours). It then uses this to figure out how relevant you are for a particular search phrase.

Page Rank is an independent measure of Google’s perception of the quality/authority/credibility of an individual web page. It does not depend on any particular search phrase. For the public (you and me), Google conveniently reports this as a number from 0-10 (10 being the best). So, assuming for a second that your web page and your competitors web-page has the same relevance – then whoever has the higher Page Rank gets the better ranking – and shows up at the top of the results page. This is why Page Rank is so important. Your relevance is based on your content (if you’re a consulting company specializes in performing background checks, your relevance for high powered lawn mower searches is going to be understandably low). Your Page Rank is what counts.

How Page Rank Is Calculated

There has been a lot written and a lot debated about Google’s Page Rank, but on one point there is near unanimous agreement. PageR ank is primarily determined by how many other web pages are linking into you. Google considers this kind of inbound a link a vote of confidence. But, here’s the trick: Not all inbound links are created equal. Web pages with more credibility that link to you have more “value” to your Page Rank than those with less credibility. How is this credibility determined? Why, by their PageR ank, of course! So, let’s take an example. Lets say you have your Best Friend linked to you from his blog to your small business website. Let’s also say that Best Friend's blog has a Page Rank of 3 (this is being a little generous because all your Best Friend writes about is his Hot Rod and has limited inbound links). This link from your best friend will certainly help you – a little bit. It will help you more if you can find 100 such websites with a Page Rank of 3 and get them to link to you.

However, if you get a single link from a website with a Page Rank of 8, it’ll help you more than a 100 best friend websites. Why? Because a site with a Page Rank of 8 is 100 times more powerful than a Rank of 3. I divide up Page Rank into these broad categories:

0-3: New sites or sites with very minimal links
4-5: Popular sites with a fair amount of inbound links
6: Very popular sites that have hundreds of links, many of them quality links
7-10: Usually media brands (NYTimes.com), big companies or A-list bloggers.

Now, it’s important to note that Page Rank is believed to be calculated on a logarithmic scale. What this roughly means is that the difference between PR4 and PR5 is likely 5-10 times than the difference between PR3 and PR4. So, there are likely over a 100 times as many web pages with a Page Rank of 2 than there are with a Page Rank of 4. This means that if you get to a Page Rank of 6 or so, you’re likely well into the top 0.1% of all websites out there. If most of your peer group is struggling around with a PR2 or PR3, you’re way ahead of the game.

What’s Your Page Rank?

There are two ways to figure out what your approximate Page Rank is. One, you can download the Google Toolbar (the Page Rank feature is not turned on by default, so you’d have to enable it after installation).

Quick recap: Organic search is like free advertising. It’s worth the investment to try and get a high ranking by the major search engines. To rank high you should do two things: First, make sure your site has the right relevant content for the types of searches your potential clients are conducting. Second, try to get the highest Page Rank possible. To do this, you need to get as many inbound links from as many high Page Rank web pages as possible.

Inbound Marketing vs. Outbound Marketing

2008-09-10T10:19:00.000-07:00

When I talk with most people in marketing today about how they generate leads and fill the top of their sales funnel, most say seminars, trade shows, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.

I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is innundated with over 5000 outbound marketing messages per day and is figuring out more and more creative ways to block them out, including caller id, spam filtering, Tivo, and XM satellite radio. Second, the cost to learn something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Hilton or flying to a trade show in Vegas.

Rather than do outbound marketing to the masses of people who are trying to block you out, I advocate doing "inbound marketing" where you help yourself "get discovered" by people already learning about you and shopping in your industry. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through the search engines, through the blog-o-sphere, and through the social media sites. I believe most marketers today spend 80% of their efforts on outbound marketing and 20% on inbound marketing and I advocate that those ratios flip.

How Do I Get My Blog Searched By Google?

2008-07-21T12:01:00.000-07:00

I have run into many clients who have blogs. They ask have asked me several times "How Do I Get My Blog Searched By Google? and the answer is easy. Submit it! Yep, that is it, you just need to know where to look...So here ya go....

Click on this and you are just one step away from having your blog indexed by Google's Beta Blog Search Tool.

Building Links

2008-07-21T11:48:00.001-07:00

The Link Spiel: Help! I'm New, I Need Links, What Can I Do? Link Building and Link Training Blog by Debra Mastaler

Zenergy Internet Marketing

2008-06-30T19:28:00.000-07:00

The Date: 6-30-06
Official Start of something incredible. The Internet Marketing Company for business owners who want Real Results, Real Customers, in a Real Geo Specific Area.

Here is a list of SEO Keywords used last month on Yahoo, Google, AOL, and MSN:

Traffic Estimator Results (For Selected Keywords Only)
internet marketing 2,553,611
internet advertising 1,408,113
internet marketing strategy 154,554
internet online marketing 108,422
internet marketing tool 92,370
internet marketing company 77,311
strategic internet marketing 61,678
internet marketing services 58,832
internet marketing business 47,443
internet marketing consultant 46,588
internet marketing solution 44,335
internet marketing advertising 41,500
internet marketing center 40,174
internet marketing ebook 35,344
free internet advertising 35,332
internet advertising agency 35,329
internet marketing consulting 28,679
pennsylvania internet marketing 26,668
internet marketing firm 26,190
internet marketing for small business 25,243
business marketing advertising internet marketing general 24,487
how to get published free best in self publishing print on demand plus marketing your book on the internet 3rd edition 23,115
internet web site marketing 22,382
internet marketing software 21,280
internet marketing agency 20,786
internet marketing seo 20,531
internet marketing search engine 19,939
internet marketing affiliate program 18,810
internet advertising company 16,074
affiliate internet marketing 14,383
internet marketing course 14,273
ppc search engine internet marketing 14,155
internet banner advertising 13,501
internet marketing research 13,357
web site promotion internet marketing 12,434
internet dental marketing 12,152
internet marketing promotion 12,038
network marketing internet business 9,796
hotel internet marketing 9,717
internet marketing plan 9,234
internet marketing expert 9,059
targeted internet marketing 8,219
internet marketing suggest link 8,045
internet advertising opportunity 7,942
internet marketing specialist 7,900
home based internet marketing business 7,813
internet and network marketing 7,695
web internet marketing 7,342
internet marketing article 7,209
internet marketing ireland 7,182
internet marketing ny 7,144
business home internet marketing opportunity 7,110
add link internet marketing 7,015
calgary internet marketing 6,882
internet marketing for online business 6,867
marketing your retail store in the internet age 6,498
internet marketing online advertising 6,338
home business internet marketing 6,179
internet marketing idea 6,027
internet marketing promotion advertising 6,000
online business internet marketing compu 5,936
consulting internet marketing services 5,913
internet marketing richmond va 5,856
san diego internet marketing 5,799
internet marketing building advantage in a networked economy 5,704
3g marketing on the internet seventh edition third generation internet marketing strategy for online success 5,673
internet marketing email 5,670
internet marketing company affiliate 5,632
business internet marketing plan sales 5,605
internet marketing advice 5,472
affordable internet marketing 5,426
internet marketing tip 5,407
internet online marketing advertising business 5,358
internet marketing resource 5,324
internet marketing va 5,255
internet marketing book 5,255
real estate internet marketing 5,092
internet online advertising 5,088
business internet marketing opportunity 4,967
business to business marketing internet 4,860
internet marketing uk 4,860
affiliate internet marketing web 4,815
email promotion internet marketing 4,792
101 ways to promote your web site filled with proven internet marketing tip tool technique and resource to increase your web si 4,739
internet marketing chicago 4,727
richmond internet marketing 4,674
online business internet marketing computer 4,594
attorney internet marketing 4,579
denver internet marketing 4,541
internet marketing toronto 4,503
internet marketing technique 4,172
internet marketing training 4,058
ebook internet marketing strategy 3,937
internet marketing search engine placement 3,914
planning your internet marketing strategy a doctor ebiz guide 3,872
atlanta internet marketing 3,861
affiliate internet marketing tip 3,796
internet marketing conference 3,789
internet marketing campaign 3,773
internet marketing tip gazette 3,713