Saturday, November 28, 2009
Top Ten Mistakes You Will Inevitably Make In Advertising
Top Ten Mistakes You Will Inevitably Make In Advertising
10) You will pick the media choices reflective of what you consume…without considering what your target customer is consuming. You don’t count…sorry!
9) You spend 90% of your time selecting and negotiating with the media for the best price and only 10% on the creative message they have been hired to deliver.
“What you say times how many times you say it, dictates the effectiveness of any ad campaign.”-Dave Gifford noted marketing expert
8) You don’t schedule a saturation of messages to reach your target customer enough times to get them to move to your product or service.
Consumers will generally use a product or service they are familiar with…even if they consider it mediocre or inferior…over a product or service they are unfamiliar with…even if they perceive it as superior.
7) You begin an ad campaign and then change the message or delivery system before the target customer has become familiar with you (see above). Consumers have 30,000 messages bombarding their brain every day. Most of them bounce off as a defensive mechanism to avoid insanity. Every time you change the message you “reset” the memory button to zero. Even mediocre campaigns can work if you create repetition-which creates recall-which initiates action upon facing need.
6) You don’t demand the best media representative. Talk to the sales manager of whatever media you are interested in and demand the best. You should never have to educate your media representative about your business. Conversely, they should be able to educate you about their business to the degree you can make a valid decision.
5) Your “brand message” is not identical throughout your company and every facet that might have contact with your target customer. In other words, if your advertising says something… make sure your invoices, staff shirts, web site, delivery trucks, on-hold message, colors, font, logo, etc., have the same message on it. Advertising and marketing does not have the immediate impact of an asteroid hitting the earth (unless you have billions of dollars)…it is more like Chinese water torture with one drop hitting your forehead every ten seconds again, and again, and again…
4) You fail to convert “high tech” web users into a “high touch” relationship with your target customer by making human contact with your company difficult. Unless your company is completely based on e-commerce, you should have your telephone number and physical or email address at the top of your web page and easy to read. Do not rely on the contact page to funnel prospective customers your way. In today’s world one more click…may be one too many.
3) You don’t ask for action on your web page. Initially the Internet was utilized as a distribution method for information. Today you can develop the first step in a relationship if you ask for the user to respond by voting, asking for more info, signing up for a newsletter, asking for permission to contact them, inviting them to register to win, or offering application to validate qualifications. When someone surrenders their email address by responding to any of these options they are opening the door to a consumer relationship.
2) You have not identified your core value -- what makes you unique -- what people would want from you and can’t get elsewhere. That is your message! Now render it down into a word phrase that is 6 words or less.
“Sticky notes where you want them”
“The six minute pregnancy test”
“More HD channels than cable”
“The fastest selling hybrid in America”
1) You begin advertising with the intention of someday stopping. As long as you are in business you have to consistently market and advertise in some form to bring new customers to your business, reinforce your value proposition to current customers, and (if your aggressive) create new revenue streams to fend off competitors who want a share of your market.
10) You will pick the media choices reflective of what you consume…without considering what your target customer is consuming. You don’t count…sorry!
9) You spend 90% of your time selecting and negotiating with the media for the best price and only 10% on the creative message they have been hired to deliver.
“What you say times how many times you say it, dictates the effectiveness of any ad campaign.”-Dave Gifford noted marketing expert
8) You don’t schedule a saturation of messages to reach your target customer enough times to get them to move to your product or service.
Consumers will generally use a product or service they are familiar with…even if they consider it mediocre or inferior…over a product or service they are unfamiliar with…even if they perceive it as superior.
7) You begin an ad campaign and then change the message or delivery system before the target customer has become familiar with you (see above). Consumers have 30,000 messages bombarding their brain every day. Most of them bounce off as a defensive mechanism to avoid insanity. Every time you change the message you “reset” the memory button to zero. Even mediocre campaigns can work if you create repetition-which creates recall-which initiates action upon facing need.
6) You don’t demand the best media representative. Talk to the sales manager of whatever media you are interested in and demand the best. You should never have to educate your media representative about your business. Conversely, they should be able to educate you about their business to the degree you can make a valid decision.
5) Your “brand message” is not identical throughout your company and every facet that might have contact with your target customer. In other words, if your advertising says something… make sure your invoices, staff shirts, web site, delivery trucks, on-hold message, colors, font, logo, etc., have the same message on it. Advertising and marketing does not have the immediate impact of an asteroid hitting the earth (unless you have billions of dollars)…it is more like Chinese water torture with one drop hitting your forehead every ten seconds again, and again, and again…
4) You fail to convert “high tech” web users into a “high touch” relationship with your target customer by making human contact with your company difficult. Unless your company is completely based on e-commerce, you should have your telephone number and physical or email address at the top of your web page and easy to read. Do not rely on the contact page to funnel prospective customers your way. In today’s world one more click…may be one too many.
3) You don’t ask for action on your web page. Initially the Internet was utilized as a distribution method for information. Today you can develop the first step in a relationship if you ask for the user to respond by voting, asking for more info, signing up for a newsletter, asking for permission to contact them, inviting them to register to win, or offering application to validate qualifications. When someone surrenders their email address by responding to any of these options they are opening the door to a consumer relationship.
2) You have not identified your core value -- what makes you unique -- what people would want from you and can’t get elsewhere. That is your message! Now render it down into a word phrase that is 6 words or less.
“Sticky notes where you want them”
“The six minute pregnancy test”
“More HD channels than cable”
“The fastest selling hybrid in America”
1) You begin advertising with the intention of someday stopping. As long as you are in business you have to consistently market and advertise in some form to bring new customers to your business, reinforce your value proposition to current customers, and (if your aggressive) create new revenue streams to fend off competitors who want a share of your market.
Friday, November 27, 2009
Top 50 Social Sites
Social-Media/Social-Bookmarking Sites
Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company's Web site.
1. Reddit: Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you'll gain a more loyal following and increase your presence on the site.
2. Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.
3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.
4. StumbleUpon: You'll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and "channel surf[ing] the Web. You'll "connect with friends and share your discoveries," as well as "meet people that have similar interests."
5. Technorati: If you want to increase your blog's readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.
6. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.
7. Squidoo: According to Squidoo, "everyone's an expert on something. Share your knowledge!" Share your industry's secrets by answering questions and designing a profile page to help other members.
8. Furl: Make Furl "your personal Web file" by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.
9. Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.
10. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company's services with the public for free.
11. YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company's latest commercial or event to give customers and clients an idea of what you do each day.
12. Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.
Professional-Networking Sites
Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.
13. LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.
14. Ecademy: Ecademy prides itself on "connecting business people" through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.
15. Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.
16. YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
17. Xing: An account with networking site Xing can "open doors to thousands of companies." Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to "find experts at the click of a button, market yourself in a professional context [and] open up new sales channels."
18. Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
19. Care2: Care2 isn't just a networking community for professionals: It's touted as "the global network for organizations and people who Care2 make a difference." If your business is making efforts to go green, let others know by becoming a presence on this site.
20. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.
21. MEETin.org: Once you've acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.
22. Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.
23. Ziggs: Ziggs is "organizing and connecting people in a professional way." Join groups and make contacts through your Ziggs account to increase your company's presence online and further your own personal career.
24. Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
25. NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You'll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.
26. Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.
Niche Social-Media Sites
Consider linking up with one of these social-media sites to narrow down your business's target audience. You'll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.
27. Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.
28. Mixx: Mixx prides itself on being "your link to the Web content that really matters." Submit and rate stories, photos and news to drive traffic to your own site. You'll also meet others with similar interests.
29. Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.
30. Small Business Brief: When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.
31. Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.
32. BuzzFlash.net: This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.
33. HubSpot: HubSpot is another news site aimed at connecting business professionals.
34. SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
General Social-Media Sites
The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.
35. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia's Community Portal and at the village pump, where you'll find conscientious professionals enthusiastic about news, business, research and more.
36. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.
37. 43 Things: This site bills itself as "the world's most popular online goal setting community." By publicizing your company's goals and ambitions, you'll gain a following of customers, investors and promoters who cheer you on as you achieve success.
38. Wetpaint: If you're tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company's presence online. You can easily organize articles, contact information, photos and other information to promote your business.
39. Frappr: Embed a Frappr map and guestbook into your company's Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an "interactive, fun and engaging" spot for visitors.
40. Yahoo! Answers: Start fielding Yahoo! users' questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company's Web page, you'll quickly gain a new following of curious customers.
Job Sites
If you want to secure high-quality talent during your company's next hiring spree, you'll need to maintain a strong presence on popular job sites like the ones listed below.
41. CareerBuilder.com: Reach millions of candidates by posting jobs on this must-visit site.
42. The Wall Street Journal's CareerJournal: The Wall Street Journal's CareerJournal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.
43. CollegeRecruiter.com: If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.
44. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.
45. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.
46. AllFreelance.com: This site "offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips" and more.
47. Freelance Switch Job Listings: Freelance Switch is the freelancer's online mecca and boasts articles, resource toolboxes, valuable tips and a job board.
48. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.
49. Yahoo! Hot Jobs: This site is often one of the first places that job seekers visit. Post open opportunities and check out informative articles and guides to gain insight on the hiring and interviewing process.
50. Guru.com: Build your company's repertoire with top freelancing professionals by advertising projects on this site, otherwise known as "the world's largest online service marketplace."
Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company's Web site.
1. Reddit: Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you'll gain a more loyal following and increase your presence on the site.
2. Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.
3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.
4. StumbleUpon: You'll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and "channel surf[ing] the Web. You'll "connect with friends and share your discoveries," as well as "meet people that have similar interests."
5. Technorati: If you want to increase your blog's readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.
6. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.
7. Squidoo: According to Squidoo, "everyone's an expert on something. Share your knowledge!" Share your industry's secrets by answering questions and designing a profile page to help other members.
8. Furl: Make Furl "your personal Web file" by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.
9. Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.
10. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company's services with the public for free.
11. YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company's latest commercial or event to give customers and clients an idea of what you do each day.
12. Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.
Professional-Networking Sites
Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.
13. LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.
14. Ecademy: Ecademy prides itself on "connecting business people" through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.
15. Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.
16. YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
17. Xing: An account with networking site Xing can "open doors to thousands of companies." Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to "find experts at the click of a button, market yourself in a professional context [and] open up new sales channels."
18. Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
19. Care2: Care2 isn't just a networking community for professionals: It's touted as "the global network for organizations and people who Care2 make a difference." If your business is making efforts to go green, let others know by becoming a presence on this site.
20. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.
21. MEETin.org: Once you've acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.
22. Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.
23. Ziggs: Ziggs is "organizing and connecting people in a professional way." Join groups and make contacts through your Ziggs account to increase your company's presence online and further your own personal career.
24. Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
25. NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You'll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.
26. Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.
Niche Social-Media Sites
Consider linking up with one of these social-media sites to narrow down your business's target audience. You'll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.
27. Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.
28. Mixx: Mixx prides itself on being "your link to the Web content that really matters." Submit and rate stories, photos and news to drive traffic to your own site. You'll also meet others with similar interests.
29. Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.
30. Small Business Brief: When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.
31. Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.
32. BuzzFlash.net: This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.
33. HubSpot: HubSpot is another news site aimed at connecting business professionals.
34. SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
General Social-Media Sites
The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.
35. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia's Community Portal and at the village pump, where you'll find conscientious professionals enthusiastic about news, business, research and more.
36. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.
37. 43 Things: This site bills itself as "the world's most popular online goal setting community." By publicizing your company's goals and ambitions, you'll gain a following of customers, investors and promoters who cheer you on as you achieve success.
38. Wetpaint: If you're tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company's presence online. You can easily organize articles, contact information, photos and other information to promote your business.
39. Frappr: Embed a Frappr map and guestbook into your company's Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an "interactive, fun and engaging" spot for visitors.
40. Yahoo! Answers: Start fielding Yahoo! users' questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company's Web page, you'll quickly gain a new following of curious customers.
Job Sites
If you want to secure high-quality talent during your company's next hiring spree, you'll need to maintain a strong presence on popular job sites like the ones listed below.
41. CareerBuilder.com: Reach millions of candidates by posting jobs on this must-visit site.
42. The Wall Street Journal's CareerJournal: The Wall Street Journal's CareerJournal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.
43. CollegeRecruiter.com: If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.
44. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.
45. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.
46. AllFreelance.com: This site "offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips" and more.
47. Freelance Switch Job Listings: Freelance Switch is the freelancer's online mecca and boasts articles, resource toolboxes, valuable tips and a job board.
48. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.
49. Yahoo! Hot Jobs: This site is often one of the first places that job seekers visit. Post open opportunities and check out informative articles and guides to gain insight on the hiring and interviewing process.
50. Guru.com: Build your company's repertoire with top freelancing professionals by advertising projects on this site, otherwise known as "the world's largest online service marketplace."
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Top 10 Marketing Ideas
1. Print your best small ad on a postcard and mail it to a target list.
People will read your postcard if you limit the information you print on the card. Make each point critical to deliver the best message. Mention any specials or promotional offers on your best services. People will buy services and products they are familiar with and are in need of, so market your best foot forward. Save money, market to your core audience only.
2. No single advertising or marketing strategy will work all the time, so rotate your strategy.
People get bored quickly and easily so rotate your strategies. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns. Landing page tactics work well, for more information on landing pages, contact Zenergy Works.
3. Synergistic Pairings or Buddy Marketing.
Co-marketing is useful in helping business owners advertise their service and save money doing so. It also allows a business owner to co-brand their companies helping build the reputation that you put in the marketplace. Find like-minded business owners and develop marketing campaigns together.
Make A Splash
Keep It Simple
4. Answer your phone in a unique way to attract more customers.
Changing your delivery per season and adding new statements like “Thank you for calling Zenergy Works, ask about our Free SEO Analysis, this is Bryan how may I help you?” Will invite your callers to ask more about what you do and what you can offer them. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns.
Be Consistent
5. Stick Mini Billboards everywhere
Design a simple sticker that has your logo and a quick message. Stick it everywhere, your postcards, on the back of your business cards, any print advertising, on any envelope you send out, including your bills, (Hey bill collectors buy services too) on handwritten messages. Think of this as mini billboards sending out your message.
6. Make contact within 2 weeks to a previous customer
Send a second offer to those people who have already done business with you. People buy products and services they are familiar with. Your past clients are your best targets. Making contact with them inside of 2 weeks keeps your product or service fresh in their mind.
Don’t Fear The Unknown
7. eNewsletters
There are several companies who offer quick and easy email newsletter delivery systems. We recommend Constant Contact. People will open an email from people they have done business with or would like to business with. People will open emails from people they are familiar with. Use opt -in campaigns only. That is, allow each person you email the chance to opt out of receiving any future newsletters. DO NOT BUY LIST; start with collecting emails from current clients, family, and friends. Encourage them to forward your newsletter and have that person contact you to be put on your list. Try using only 1 newsletter a month. Do not over contact people, they will get annoyed. Sign Up For A Free 30 day trial by clicking here (link to : http://ping.fm/r6EAj)
8. Seminars and Open Houses
One of the best ways to talk about your product or service is to hold seminars. Use your advertising methods like Radio , TV, and print to invite people to attend. Invite your key customers and prospects. Limit the attendance and charge a fee. A fee will give the impression of value. Holding Free seminars will often give impression that they are going to a sales pitch. Most people do not want to be SOLD, they want to be educated.
9. Bartering
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.
10. Internet Marketing
One of the biggest mistakes that small businesses can make is not doing enough internet advertising. The easiest way to do FREE internet marketing is making sure you are on all the local search engine listings. Go to Yahoo and Google and click on the local link. At the bottom of each page you will see “ADD YOUR BUSINESS”. Click on it and follow the instructions. Contact Zenergy Works for a quote on how we can help you manage your internet advertising in a more effective manner today, 888-278-5718
People will read your postcard if you limit the information you print on the card. Make each point critical to deliver the best message. Mention any specials or promotional offers on your best services. People will buy services and products they are familiar with and are in need of, so market your best foot forward. Save money, market to your core audience only.
2. No single advertising or marketing strategy will work all the time, so rotate your strategy.
People get bored quickly and easily so rotate your strategies. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns. Landing page tactics work well, for more information on landing pages, contact Zenergy Works.
3. Synergistic Pairings or Buddy Marketing.
Co-marketing is useful in helping business owners advertise their service and save money doing so. It also allows a business owner to co-brand their companies helping build the reputation that you put in the marketplace. Find like-minded business owners and develop marketing campaigns together.
Make A Splash
Keep It Simple
4. Answer your phone in a unique way to attract more customers.
Changing your delivery per season and adding new statements like “Thank you for calling Zenergy Works, ask about our Free SEO Analysis, this is Bryan how may I help you?” Will invite your callers to ask more about what you do and what you can offer them. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns.
Be Consistent
5. Stick Mini Billboards everywhere
Design a simple sticker that has your logo and a quick message. Stick it everywhere, your postcards, on the back of your business cards, any print advertising, on any envelope you send out, including your bills, (Hey bill collectors buy services too) on handwritten messages. Think of this as mini billboards sending out your message.
6. Make contact within 2 weeks to a previous customer
Send a second offer to those people who have already done business with you. People buy products and services they are familiar with. Your past clients are your best targets. Making contact with them inside of 2 weeks keeps your product or service fresh in their mind.
Don’t Fear The Unknown
7. eNewsletters
There are several companies who offer quick and easy email newsletter delivery systems. We recommend Constant Contact. People will open an email from people they have done business with or would like to business with. People will open emails from people they are familiar with. Use opt -in campaigns only. That is, allow each person you email the chance to opt out of receiving any future newsletters. DO NOT BUY LIST; start with collecting emails from current clients, family, and friends. Encourage them to forward your newsletter and have that person contact you to be put on your list. Try using only 1 newsletter a month. Do not over contact people, they will get annoyed. Sign Up For A Free 30 day trial by clicking here (link to : http://ping.fm/r6EAj)
8. Seminars and Open Houses
One of the best ways to talk about your product or service is to hold seminars. Use your advertising methods like Radio , TV, and print to invite people to attend. Invite your key customers and prospects. Limit the attendance and charge a fee. A fee will give the impression of value. Holding Free seminars will often give impression that they are going to a sales pitch. Most people do not want to be SOLD, they want to be educated.
9. Bartering
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.
10. Internet Marketing
One of the biggest mistakes that small businesses can make is not doing enough internet advertising. The easiest way to do FREE internet marketing is making sure you are on all the local search engine listings. Go to Yahoo and Google and click on the local link. At the bottom of each page you will see “ADD YOUR BUSINESS”. Click on it and follow the instructions. Contact Zenergy Works for a quote on how we can help you manage your internet advertising in a more effective manner today, 888-278-5718
Have you ever wondered how to handle all of your Social Networks at once? Well find out on http://ping.fm/VP8Nw
Thursday, November 26, 2009
Zenergy | SEO Company in Bay Area
Link
Check out this new SEO company in the Bay Area and how they use a different style of profiling for the pictures in the About Us section.
Check out this new SEO company in the Bay Area and how they use a different style of profiling for the pictures in the About Us section.
Wednesday, November 11, 2009
Facebook | Zenergy Works - SEO Company
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Top SEO company on Facebook | Zenergy Works SEO company in Santa Rosa
Best SEO company in Santa Rosa handling seo services for small to medium sized business owners.
Top SEO company on Facebook | Zenergy Works SEO company in Santa Rosa
Best SEO company in Santa Rosa handling seo services for small to medium sized business owners.
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