As of November 30th, 2009 - Zenergy Works has a 97.3% client retention rate over the 3 years of doing SEO business...find out why we excel at http://www.zenergyworks.com

Best SEO Company In The Bay Area

Best SEO Company In The Bay Area.

In this competitive world, it has become really difficult to earn profit and to maintain a secure position in the business world. There is a lot tough competition between companies and/or the businesses. Recession left people frustrated and bewildered. Many companies had to shut their doors, as the failed to bear the hard blow of recession.

There are some companies which boldly faced the challenges and escaped severe economic problems. They had applied some effective business strategies to maintain their position and to attract the customers. They have applied some really effective marketing strategies to allure more and more customers to buy their products and avail their services. To improve their Search Engine Ranking, they followed some simple steps. The importance of good SEO ranking of the website has been realized by these business owners.

Good SEO ranking can have positive impact on your business. Many business owners and companies know this to be true. But how many of them are able to make their sites stand in the first position of the Search engine ranking? It is in fact quite difficult to get that position in the Search Engine. Competition is really tough. Every businessman is trying to improve their SEO ranking. But the winners are those who are applying right and effective SEO (Search Engine Optimization) strategies. Achieving the first position in the SE page is not so easy. A lot of factors needed to be considered. Many people judge the products and services by the quality of site and its ranking. So, it is very crucial to improve the website ranking.

Many SEO companies are there to help you sort out these problems. They have experienced SEO professionals. You can take their help to improve your website ranking in the Search Engine. They are efficient and experienced enough to help you in achieving marketing goals. They examine the parameters of the number one site and the correct the problems of the client’s sites. They also help the customer in choosing the right keywords for their websites.

Selecting an authentic and reputed SEO service is extremely essential, if you want to make your site stand in a better position in the SE page permanently, you need to keep in mind certain points while selecting a @t SEO professional or SEO company.

Here are a few tips to consider while you are seeking the right SEO professional to help your web site get a better rank in Google:

1. Check whether the previous SEO campaigns of the SEO company were successful or not. If you find them successful, then it is better to opt for them. If not, then it is better to opt for other options.

2. Selecting an SEO expert who has sufficient knowledge about the market you are working in, can be beneficial for your business. Such an SEO professional will understand your marketing and SEO requirements in a better way.

3. Time-consumption- It is an important factors that you need to consider while taking any definite decision regarding this issue. Ask the SEO professional about the approximate time that he/she will take in completing the task.

4. Check out the reputation and authenticity of the SEO Professional before availing his/her service.

5. Clearly tell your SEO professional that you do not want any black hat SEO practice during the SEO campaign. In the long run, they prove to be dangerous for the business.

#Zenergy Works is one of the reputed SEO companies. They serve the customers with excellent customer service. They offer both Search Engine Optimization services and web designing services. They give valuable marketing tips to the clients and allow each client to view their SEO campaigns.

Zenergy Announces New Voices To The Team

Zenergy Announces New Voices To The Team
Everything Internet Takes New Steps
Lafayette, CA - March 2nd, 2009 - Zenergy Internet Marketing takes another huge step in growing their business to meet the needs of its increasing client base. Zenergy Internet Marketing, the leader in Geo Local SEO and innovative Web 2.0 tactics, has set its sites high in 2009. Zenergy Internet Marketing announces a new reception team to handle all calls "live" Monday - Friday 8:30am - 5pm PST.
"With the new addition of a full customer service team, we feel confident that we can bring the same level of service while spending more time developing our skills and tools to help with the ever increasing demand of SEO for small to medium sized business." expressed Bryan Fikes, owner and founder of Zenergy Internet Marketing. "Our goal is to deliver the highest returns of advertising investment for every client."

Testimonial -
"In my 30 plus years in the automotive business, hands down, no individual or group has even come close to having the knowledge & willingness to help in the betterment of all aspects of my business. With their ongoing help & support my business will continue to grow & prosper. I strongly recommend their services to all in the industry."

Richie Sleezer
Lee Myles Transmission & Auto Care
Bohemia N.Y.

Steps to Building Links

Zenergy Internet Marketing - Internet Advertising
"Steps To Building Links"


In a recent discussion with a client, I explained the importance of link building for search engine optimization, I asked a few peers to share how they build links to their website. Here is a brief overview of what I got back.

In this brief blog, I will explain how I go about building links.

Link building is not easy. And it's not that intuitive until you do it. There are also many different techniques and methods that will have varied results. Below is how I recommend clients start and master link building.

I tell people that there are 4 Levels of Link Building Excellence. And it usually takes 4 years to master it - just like high school:

1st Year. Links You Can Build Yourself That Require Little Time Investment

Before I get into this, I'd like to stress that you should have a really good keyword strategy and make sure you've optimized each page on your site around a different keyword phrase. Any link you're building should be designed to help a specific page rank high in the search engines for a specific keyword.

That said, the first set of links that every business should get are the ones that don't require anyone else's help. There are lots of business directories out there where you can just submit your URL, company name and a description of your business. Some of them require approval. Some of them require a fee. Yahoo's directory, Joe Ant, Aboutus.org are some of the ones you should do right away.

In this class of Level I links, there are also many social media sites where you can simply build links to your site. Most of these no longer pass SEO credit, but they're still good links to get, assuming your target audience visits the site or these sites rank high for your keywords already.

It's arguable that you should hire someone to do (or start) this stuff for you. It's low level work that generates low level returns. Just make sure that you don't hire a firm that will get you 2,000 links for $1,000 dollars. If it's too good to be true, it is.

2nd Year: Links You Build Yourself that Require Effort

Before I get into this level, I'd like to stress that launching a business blog should be done before doing this. Without having a blog on your site with lots of good well optimized content, you don't really have anything to link to.

That said, there are two very common link building techniques that work well that don't require you to be a "thought leader". Yet. These activities require a bit more time investment and a small financial investment. They are article marketing and press release optimization. With both of these methods, you have to create relevant content that will appeal to your market. So, it requires more time than Level I. Also, the process of getting your articles syndicated and your press releases submitted and picked up - takes effort. You might consider hiring a wired pr firm or a strong seo firm (Like Zenergy Internet Marketing) to do some of this stuff for you.

If done correctly, both of these methods can significantly increase the links to your site. Also, if you write your articles and press releases with a keyword strategy in mind, and with links that support your keyword strategy, it can significantly raise your rankings for specific keyword terms. Run your press releases and your articles through press release grader to determine whether they're going to help.

11th Grade: Links You Network For that Require a Significant Time Investment

This part of link building is kind of like sales. Cold calling can be done effectively with persistence. But, networking, getting referrals, giving first, the law of attraction, etc is a better way of getting new clients.

Link building is the same way. If you're more of a cold caller type, and there are lots of potential places you can get a link, you might consider just creating a list of webmasters and asking them for a link.

If you're a natural networking junkie and you're in this for the long haul, I'd recommend being a bit more patient. Apply your persistence and spend your time building relationships.

No matter what route you take, the goal of this level is to make yourself visible among people interested in the same topics as you. This process is a bit self promotional. But, you must promote yourself in a way that you're adding value. You master this level by acting like a resource for people in your industry. How do you do this? It's all about networking and building meaningful relationships. The first step is reading other people's blogs. Then, commenting on them. Then, eventually starting a relationship where you're communicating 1 on 1 with them. I recommend you take the leap from reader to 1:1 with a blogger, by pointing them in the direction of other people's content that might be interesting to them. In the non marketing world, this usually happens through email. In the marketing world, this usually happens through Twitter. If you're techy, this might happen through Delicious. If you use StumbleUpon or Digg, those are great platforms to share things with peers. Even google reader lets you do this kind of networking. But, it can certainly happen through any social networking platform or system that enables 1:1 communication.

From a link building perspective, the ultimate goal of this level is to get invited to write a guest article for other people's blogs or website.

4th year: Links Other People Give You Because You Create Remarkable Content.

This level is like the last month or two in high school when you've already passed mid terms and you've been accepted to the college of your choice. You've done the hard work already. Now, it's time to go to parties and enjoy being the care free big man on campus.

You don't necessarily halt the activities above. But, you spend more of your time just creating remarkable content. (And some link bait.)

At Zenergy, I am in the process of doing seminars and workshops. Writing content to be used for my clients to help them spread their word.
None of this happens overnight, so be patient.

Lessons learned for Internet Advertising.

SEO For Business - The Importance of Meta Data

Every time I start off a Search Engine Optimization campaign with a client we look at the On page structure of the site. As part of this analysis process, one area that we look at is the “meta-data” elements of the site. This concept is often new to the business owners I talk to, so I thought it’d be helpful to provide a simple description of what it is and why it’s important. As is the case with prior articles in this series, if you’re an uber-techie and already gauk at all this stuff, feel free to save a bookmark to this article for the next time a business-type asks you what meta-data is. It will save you 10 minutes of your life that you can’t get back. You’re welcome.

Meta-Data Overview: Meta-data is information about a web page that is not part of the “core” content of the page. It provides useful information regarding the page to various pieces of software (a browser, search engine crawlers, etc.). From a structural perspective, meta-data is stored in a different part of the web page’s HTML code than the usual web content that people see.

There are three primary pieces of meta-data that you should be concerned with.

1. Title: This is without a doubt, the most important piece of meta-data there is. One could further argue that it is the most important part of your web page, period. Why? Two reasons. First, the title is what is recognized to be the one piece of information that describes what the page is about. (Similar to a book title or article title). It shows up at the top of the browser when users are browsing your site. It is the default title your browser and book-marking sites will automatically use when people decide to “save” your site for future use. Second, it is what search engines also use to figure out what the site is about. Compared to everything else on your page, it gets the most “weight” from the search engines. Think of your meta-data title just like you would if you were writing an article for the Wall Street Journal or authoring a book. The title is immensely important.

2. Description: This is an “abstract” or summary of the web page. Most SEO experts will advise you that you should ensure that important words and terms about your site should be crafted into the description somehow. I would agree. Another use of the description is that currently Yahoo! (and possibly other engines) use this provided description, or a part thereof, when your site “matches” on a given search term and it has to show a small summary of your site below the title.


3. Keywords: This element provides a set of key terms or words that describe the web page. Many years ago, when search engines were first introduced, the keywords element was very heavily weighted towards determining the context of a web page. It was a quick way for the search engine to “figure out” what a web page was about (instead of having to scan all the content). But, as time went on, people started abusing this “feature”. They stuffed words into the meta-keywords element that had nothing to do with the web page’s content. (The rationale was that by stuffing “popular” words, they’d draw some traffic). As a result of this abuse, the importance of the meta-keywords element has been greatly diminished. Search engines no longer look at this information as the definitive way to figure out context. However, most SEO experts continue to advise that it is important to use the keywords element because it is still used.

That’s it. Basically, the key is to make sure that you understand what the three most important pieces of meta-data are and ensure that you include them in your web pages.

The Importance of Google PageRank: A Word to Business Owners

If you’ve spent time learning about online marketing, then the topic of search engine optimization (SEO) usually comes up. And, no discussion of search engine talk is complete these days without someone mentioning Google. This insert provides a brief overview of how Google ranks search results with a look at their Page Rank™ algorithm. I'm an not a programming expert (that is the bad news) The good news is that I am not going to describe Google Page Rank in complex terms but rather a simple terms (such that you can impress your friends and family with your new-found knowledge).

Quick Intro To S.E.O (Search Engine Optimization)

Put quite simply, SEO is the process of optimizing your website for the search engines (like Google, Yahoo, AOL, and MSN). By “optimizing”, I mean attempting to make it such that searches for specific key word phrases rank your website higher in the search results than other websites. There are lots of good reasons to want to rank higher, but for businesses, the primary reason is to generate good leads and traffic for your product or service. Hundreds of Millions of people use Google looking for a product, service, or information. Some of these people might be potential clients looking for your particular type of company. There are two ways for you to show up on the results page when users are doing a search. The first is paid advertising (I’ll talk about this in a future blog) and the second is what is known as “organic” (or “natural”) search. The natural search results are listed free and are dependent on Google’s estimation of how relevant and credible your website is. Natural search results are my favorite kind, because you don’t have to pay money for them, and they often works better than paid advertising. I liken this to the difference between getting mentioned in a magazine article and purchasing an ad in that same magazine.

If you can rank high on the free (organic) search results for Google, it’s like getting potential hundreds of thousands of dollars worth of free advertising in the most relevant trade magazines, trade show, radio, tv, or print for your industry. I’m not sure about you, but that’s pretty interesting to me. It’s a great way to grow your business and find new clients. So, how do you get all this free, effective advertising in the search engines? Well, to do that you need to understand the Google algorithm and how it determines who gets listed. And oh yea, hire someone like me to get you there. That, unfortunately, is not free.

Google’s Search Algorithm

First, let’s establish a simple example which we can use to frame our discussion. Let’s assume you are the owner of a large background checks firm. Lets further say that your specialization is providing custom solutions to big business. Now, you could probably identify a number of search phrases that your potential clients might use when interested in this particular topic. Users may search for something like “background checks”. Or, they may just start by looking for content (instead of consulting) and search on “how to get hire a background check company”. In either case, Google has an algorithm that figures out which websites of the hundreds of millions out there should be displayed in rank order on the results page. These are the organic (i.e. non-paid) results. You want to rank high on these results.

Though Google’s algorithm is extremely sophisticated, it boils down to something like this:

Search Ranking = Relevance * PageRank

Relevance is basically the measure of how your website (or more accurately one of your web pages) matches the search phrase the user has entered. Measuring relevance is a relatively sophisticated process, but it boils down to some fundamentals like the title of the page, words on the page and how frequently they occur, etc. So, if your home page has things like “background checks”, it drives up the relevance for this particular search. Basically, Google figures out what your page is “about” by looking at it’s content (and by looking at other sites with similar content that are linking to yours). It then uses this to figure out how relevant you are for a particular search phrase.

Page Rank is an independent measure of Google’s perception of the quality/authority/credibility of an individual web page. It does not depend on any particular search phrase. For the public (you and me), Google conveniently reports this as a number from 0-10 (10 being the best). So, assuming for a second that your web page and your competitors web-page has the same relevance – then whoever has the higher Page Rank gets the better ranking – and shows up at the top of the results page. This is why Page Rank is so important. Your relevance is based on your content (if you’re a consulting company specializes in performing background checks, your relevance for high powered lawn mower searches is going to be understandably low). Your Page Rank is what counts.

How Page Rank Is Calculated

There has been a lot written and a lot debated about Google’s Page Rank, but on one point there is near unanimous agreement. PageR ank is primarily determined by how many other web pages are linking into you. Google considers this kind of inbound a link a vote of confidence. But, here’s the trick: Not all inbound links are created equal. Web pages with more credibility that link to you have more “value” to your Page Rank than those with less credibility. How is this credibility determined? Why, by their PageR ank, of course! So, let’s take an example. Lets say you have your Best Friend linked to you from his blog to your small business website. Let’s also say that Best Friend's blog has a Page Rank of 3 (this is being a little generous because all your Best Friend writes about is his Hot Rod and has limited inbound links). This link from your best friend will certainly help you – a little bit. It will help you more if you can find 100 such websites with a Page Rank of 3 and get them to link to you.

However, if you get a single link from a website with a Page Rank of 8, it’ll help you more than a 100 best friend websites. Why? Because a site with a Page Rank of 8 is 100 times more powerful than a Rank of 3. I divide up Page Rank into these broad categories:

0-3: New sites or sites with very minimal links
4-5: Popular sites with a fair amount of inbound links
6: Very popular sites that have hundreds of links, many of them quality links
7-10: Usually media brands (NYTimes.com), big companies or A-list bloggers.

Now, it’s important to note that Page Rank is believed to be calculated on a logarithmic scale. What this roughly means is that the difference between PR4 and PR5 is likely 5-10 times than the difference between PR3 and PR4. So, there are likely over a 100 times as many web pages with a Page Rank of 2 than there are with a Page Rank of 4. This means that if you get to a Page Rank of 6 or so, you’re likely well into the top 0.1% of all websites out there. If most of your peer group is struggling around with a PR2 or PR3, you’re way ahead of the game.

What’s Your Page Rank?

There are two ways to figure out what your approximate Page Rank is. One, you can download the Google Toolbar (the Page Rank feature is not turned on by default, so you’d have to enable it after installation).


Quick recap: Organic search is like free advertising. It’s worth the investment to try and get a high ranking by the major search engines. To rank high you should do two things: First, make sure your site has the right relevant content for the types of searches your potential clients are conducting. Second, try to get the highest Page Rank possible. To do this, you need to get as many inbound links from as many high Page Rank web pages as possible.

Inbound Marketing vs. Outbound Marketing

When I talk with most people in marketing today about how they generate leads and fill the top of their sales funnel, most say seminars, trade shows, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.

I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is innundated with over 5000 outbound marketing messages per day and is figuring out more and more creative ways to block them out, including caller id, spam filtering, Tivo, and XM satellite radio. Second, the cost to learn something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Hilton or flying to a trade show in Vegas.

Rather than do outbound marketing to the masses of people who are trying to block you out, I advocate doing "inbound marketing" where you help yourself "get discovered" by people already learning about you and shopping in your industry. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through the search engines, through the blog-o-sphere, and through the social media sites. I believe most marketers today spend 80% of their efforts on outbound marketing and 20% on inbound marketing and I advocate that those ratios flip.

How Do I Get My Blog Searched By Google?

I have run into many clients who have blogs. They ask have asked me several times "How Do I Get My Blog Searched By Google? and the answer is easy. Submit it! Yep, that is it, you just need to know where to look...So here ya go....


Click on this and you are just one step away from having your blog indexed by Google's Beta Blog Search Tool.

Zenergy Internet Marketing

The Date: 6-30-06
Official Start of something incredible. The Internet Marketing Company for business owners who want Real Results, Real Customers, in a Real Geo Specific Area.



Here is a list of SEO Keywords used last month on Yahoo, Google, AOL, and MSN:


Traffic Estimator Results (For Selected Keywords Only)
internet marketing 2,553,611
internet advertising 1,408,113
internet marketing strategy 154,554
internet online marketing 108,422
internet marketing tool 92,370
internet marketing company 77,311
strategic internet marketing 61,678
internet marketing services 58,832
internet marketing business 47,443
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internet marketing solution 44,335
internet marketing advertising 41,500
internet marketing center 40,174
internet marketing ebook 35,344
free internet advertising 35,332
internet advertising agency 35,329
internet marketing consulting 28,679
pennsylvania internet marketing 26,668
internet marketing firm 26,190
internet marketing for small business 25,243
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how to get published free best in self publishing print on demand plus marketing your book on the internet 3rd edition 23,115
internet web site marketing 22,382
internet marketing software 21,280
internet marketing agency 20,786
internet marketing seo 20,531
internet marketing search engine 19,939
internet marketing affiliate program 18,810
internet advertising company 16,074
affiliate internet marketing 14,383
internet marketing course 14,273
ppc search engine internet marketing 14,155
internet banner advertising 13,501
internet marketing research 13,357
web site promotion internet marketing 12,434
internet dental marketing 12,152
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network marketing internet business 9,796
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internet marketing plan 9,234
internet marketing expert 9,059
targeted internet marketing 8,219
internet marketing suggest link 8,045
internet advertising opportunity 7,942
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internet marketing article 7,209
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internet marketing advice 5,472
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internet marketing tip 5,407
internet online marketing advertising business 5,358
internet marketing resource 5,324
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internet marketing book 5,255
real estate internet marketing 5,092
internet online advertising 5,088
business internet marketing opportunity 4,967
business to business marketing internet 4,860
internet marketing uk 4,860
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internet marketing chicago 4,727
richmond internet marketing 4,674
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internet marketing toronto 4,503
internet marketing technique 4,172
internet marketing training 4,058
ebook internet marketing strategy 3,937
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