Is Branding Relevant to Small Business?
Most small business owners/operators would probably agree that developing a stand-out brand identity is an essential part of the marketing package for corporates and large companies.
Many would add that branding is not that important for small businesses and see it as an additional expense on the P&L. So they head off to the local printer or graphic designer who designs a logo (sometimes even for free) that gets used on stationary, vehicles and other marketing materials.
From our experience in this field, we find that most logos designed for small businesses are simply graphic devices and not actually brands in the true sense of the word, and portray little about the value proposition of the company, its personality and service promise.
In actual fact, development of a meaningful, representative and outstanding brand identity is just as critical for small businesses and if properly executed, can actually be a powerful competitive advantage.
For corporates, an effective and powerful brand is a 'must-have', simply in order to be in the game.
It may not necessarily differentiate them but it does at least give them parity with their competitors.
Unfortunately, some corporates still don't understand the value of a great brand and have cruddy logos that are, in short, embarrassing and doing nothing for their businesses.
But there is significant value to the small business that has the vision and commitment to invest in having a professional marketing agency develop a meaningful and appropriate brand identity.
A brand identity is more than just a visual symbol or logo design - it defines your company's unique service promise, builds lasting brand recognition and invokes positive recall.
A strong brand enhances your company's credibility by integrating your brand strategy with consistent graphic application across all market and customer contact points.
Think about this - if most small businesses have weak branding, then by developing a compelling and effective branding package you can position your company ahead of your competitors in the mind of your target market.
A strong and effective brand can definitely be a competitive advantage in the cut throat world of small business.
To develop a strong brand identity, your marketing agency needs to work closely with you to understand the needs of your customers and prospects.
They need to explore suitable graphic elements and branding metaphors for the logo device, develop appropriate colour palettes and provide guidance on how to effectively apply your branding and logo design in specific applications.
Your goal should be to ensure complete brand integrity. If the brand development process is executed correctly then your company will stand out from the mass of small businesses that simply couldn't be bothered, or more likely, don't know any better.
Professionally designed brands, usually most visibly represented by the logo device, tell the market a visual story about your company.
It speaks of attention to detail, professionalism, pride and investment in your company, presents your unique value proposition and helps you to stand out above your mediocre competitors.
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About the Author: Wayne Attwell is the founder and senior brand strategist at Bold Horizon. He has over 25 years of international marketing and business experience across large corporates and SME's. Initially trained as an industrial designer, Wayne also has an intuitive feel for great design and presentation. For more marketing, brand development and internet marketing information visit www.boldhorizon.co.nz.
Tuesday, December 2, 2008
Local Internet Advertising Solutions
Local-Internet-Advertising-Solutions
Zenergy Internet Marketing - Local Internet Advertising Solutions
5 Ways To Generate INSTANT Traffic For Your Website
1. Yahoo Answers. This is the most excellent method to create immediate traffic to your internet site. If you have a Yahoo account, you’re right to start. If you don’t, well, it’ll take a minute or two to create one. Go to www.answers.yahoo.com and search for free inquiries regarding the topic that is the center of your internet site. You can utilize the built-in search function. The moment you locate an open inquiry, reply the same to the best of your abilities and put down your site’s link in the field where your source is demanded for. Do this with as many appropriate open queries that you can see. This method will succeed in two ways. Number one, it will create immediate traffic to your internet site because in a matter of 2 years, Yahoo Answers has become one of the web’s premiere authority pages. Second, you will be able to create roundabout traffic because Yahoo Answers’ pages are noticed by search engines in a matter of hours, and if your URL’s there, your internet site will be indexed just as effectively well.
2. Digg it! If you have published new subject, submit the same to www.digg.com. If your content is engaging and stimulating enough, the viewers of the aforementioned internet site can vote for the same by appropriating Digg points. If your subject garners adequate Digg points, it will display prominently well in the site’s pages for millions of persons to browse.
3. Writing statements on blogs. Browse famous blogs connected to the topic of your site. Say something on current blog entries and put your link. Perform this in a way that won’t your statements appear as spam. This tactic will succeed in two ways, as it will create both immediate and secondary traffic for your internet site much like Yahoo Answers.
4. Snitching a location at Technorati. If you have published new piece, tender the same to www.technorati.com. Classify your account under a suitable ticket. Now here’s the stealer: you can come up with whatever ticket you want. It may be a popular, well-searched tag, or it may be a ground-breaking and new tag that no one has ever used previously. New entries constantly emerge at the pinnacle of the page corresponding to the said labels.
5. The intangible my Wikipedia link. Wikipedia has quickly become one of the web’s major source sites. Search for the topic of your own site in the pages of Wikipedia. See if you can put in anything that hasn’t been discussed about the topic. If you do put in anything, place your URL as link. There is no guarantee that your link will stay there for a long time, but it’s always worth the attempt given the incredible results you can acquire from this strategy.
Zenergy Internet Marketing - Your Local Internet Advertising Solution Company
Zenergy Internet Marketing - Local Internet Advertising Solutions
5 Ways To Generate INSTANT Traffic For Your Website
1. Yahoo Answers. This is the most excellent method to create immediate traffic to your internet site. If you have a Yahoo account, you’re right to start. If you don’t, well, it’ll take a minute or two to create one. Go to www.answers.yahoo.com and search for free inquiries regarding the topic that is the center of your internet site. You can utilize the built-in search function. The moment you locate an open inquiry, reply the same to the best of your abilities and put down your site’s link in the field where your source is demanded for. Do this with as many appropriate open queries that you can see. This method will succeed in two ways. Number one, it will create immediate traffic to your internet site because in a matter of 2 years, Yahoo Answers has become one of the web’s premiere authority pages. Second, you will be able to create roundabout traffic because Yahoo Answers’ pages are noticed by search engines in a matter of hours, and if your URL’s there, your internet site will be indexed just as effectively well.
2. Digg it! If you have published new subject, submit the same to www.digg.com. If your content is engaging and stimulating enough, the viewers of the aforementioned internet site can vote for the same by appropriating Digg points. If your subject garners adequate Digg points, it will display prominently well in the site’s pages for millions of persons to browse.
3. Writing statements on blogs. Browse famous blogs connected to the topic of your site. Say something on current blog entries and put your link. Perform this in a way that won’t your statements appear as spam. This tactic will succeed in two ways, as it will create both immediate and secondary traffic for your internet site much like Yahoo Answers.
4. Snitching a location at Technorati. If you have published new piece, tender the same to www.technorati.com. Classify your account under a suitable ticket. Now here’s the stealer: you can come up with whatever ticket you want. It may be a popular, well-searched tag, or it may be a ground-breaking and new tag that no one has ever used previously. New entries constantly emerge at the pinnacle of the page corresponding to the said labels.
5. The intangible my Wikipedia link. Wikipedia has quickly become one of the web’s major source sites. Search for the topic of your own site in the pages of Wikipedia. See if you can put in anything that hasn’t been discussed about the topic. If you do put in anything, place your URL as link. There is no guarantee that your link will stay there for a long time, but it’s always worth the attempt given the incredible results you can acquire from this strategy.
Zenergy Internet Marketing - Your Local Internet Advertising Solution Company
Wednesday, October 29, 2008
Steps to Building Links
Zenergy Internet Marketing - Internet Advertising
"Steps To Building Links"
In a recent discussion with a client, I explained the importance of link building for search engine optimization, I asked a few peers to share how they build links to their website. Here is a brief overview of what I got back.
In this brief blog, I will explain how I go about building links.
Link building is not easy. And it's not that intuitive until you do it. There are also many different techniques and methods that will have varied results. Below is how I recommend clients start and master link building.
I tell people that there are 4 Levels of Link Building Excellence. And it usually takes 4 years to master it - just like high school:
1st Year. Links You Can Build Yourself That Require Little Time Investment
Before I get into this, I'd like to stress that you should have a really good keyword strategy and make sure you've optimized each page on your site around a different keyword phrase. Any link you're building should be designed to help a specific page rank high in the search engines for a specific keyword.
That said, the first set of links that every business should get are the ones that don't require anyone else's help. There are lots of business directories out there where you can just submit your URL, company name and a description of your business. Some of them require approval. Some of them require a fee. Yahoo's directory, Joe Ant, Aboutus.org are some of the ones you should do right away.
In this class of Level I links, there are also many social media sites where you can simply build links to your site. Most of these no longer pass SEO credit, but they're still good links to get, assuming your target audience visits the site or these sites rank high for your keywords already.
It's arguable that you should hire someone to do (or start) this stuff for you. It's low level work that generates low level returns. Just make sure that you don't hire a firm that will get you 2,000 links for $1,000 dollars. If it's too good to be true, it is.
2nd Year: Links You Build Yourself that Require Effort
Before I get into this level, I'd like to stress that launching a business blog should be done before doing this. Without having a blog on your site with lots of good well optimized content, you don't really have anything to link to.
That said, there are two very common link building techniques that work well that don't require you to be a "thought leader". Yet. These activities require a bit more time investment and a small financial investment. They are article marketing and press release optimization. With both of these methods, you have to create relevant content that will appeal to your market. So, it requires more time than Level I. Also, the process of getting your articles syndicated and your press releases submitted and picked up - takes effort. You might consider hiring a wired pr firm or a strong seo firm (Like Zenergy Internet Marketing) to do some of this stuff for you.
If done correctly, both of these methods can significantly increase the links to your site. Also, if you write your articles and press releases with a keyword strategy in mind, and with links that support your keyword strategy, it can significantly raise your rankings for specific keyword terms. Run your press releases and your articles through press release grader to determine whether they're going to help.
11th Grade: Links You Network For that Require a Significant Time Investment
This part of link building is kind of like sales. Cold calling can be done effectively with persistence. But, networking, getting referrals, giving first, the law of attraction, etc is a better way of getting new clients.
Link building is the same way. If you're more of a cold caller type, and there are lots of potential places you can get a link, you might consider just creating a list of webmasters and asking them for a link.
If you're a natural networking junkie and you're in this for the long haul, I'd recommend being a bit more patient. Apply your persistence and spend your time building relationships.
No matter what route you take, the goal of this level is to make yourself visible among people interested in the same topics as you. This process is a bit self promotional. But, you must promote yourself in a way that you're adding value. You master this level by acting like a resource for people in your industry. How do you do this? It's all about networking and building meaningful relationships. The first step is reading other people's blogs. Then, commenting on them. Then, eventually starting a relationship where you're communicating 1 on 1 with them. I recommend you take the leap from reader to 1:1 with a blogger, by pointing them in the direction of other people's content that might be interesting to them. In the non marketing world, this usually happens through email. In the marketing world, this usually happens through Twitter. If you're techy, this might happen through Delicious. If you use StumbleUpon or Digg, those are great platforms to share things with peers. Even google reader lets you do this kind of networking. But, it can certainly happen through any social networking platform or system that enables 1:1 communication.
From a link building perspective, the ultimate goal of this level is to get invited to write a guest article for other people's blogs or website.
4th year: Links Other People Give You Because You Create Remarkable Content.
This level is like the last month or two in high school when you've already passed mid terms and you've been accepted to the college of your choice. You've done the hard work already. Now, it's time to go to parties and enjoy being the care free big man on campus.
You don't necessarily halt the activities above. But, you spend more of your time just creating remarkable content. (And some link bait.)
At Zenergy, I am in the process of doing seminars and workshops. Writing content to be used for my clients to help them spread their word.
None of this happens overnight, so be patient.
Lessons learned for Internet Advertising.
"Steps To Building Links"
In a recent discussion with a client, I explained the importance of link building for search engine optimization, I asked a few peers to share how they build links to their website. Here is a brief overview of what I got back.
In this brief blog, I will explain how I go about building links.
Link building is not easy. And it's not that intuitive until you do it. There are also many different techniques and methods that will have varied results. Below is how I recommend clients start and master link building.
I tell people that there are 4 Levels of Link Building Excellence. And it usually takes 4 years to master it - just like high school:
1st Year. Links You Can Build Yourself That Require Little Time Investment
Before I get into this, I'd like to stress that you should have a really good keyword strategy and make sure you've optimized each page on your site around a different keyword phrase. Any link you're building should be designed to help a specific page rank high in the search engines for a specific keyword.
That said, the first set of links that every business should get are the ones that don't require anyone else's help. There are lots of business directories out there where you can just submit your URL, company name and a description of your business. Some of them require approval. Some of them require a fee. Yahoo's directory, Joe Ant, Aboutus.org are some of the ones you should do right away.
In this class of Level I links, there are also many social media sites where you can simply build links to your site. Most of these no longer pass SEO credit, but they're still good links to get, assuming your target audience visits the site or these sites rank high for your keywords already.
It's arguable that you should hire someone to do (or start) this stuff for you. It's low level work that generates low level returns. Just make sure that you don't hire a firm that will get you 2,000 links for $1,000 dollars. If it's too good to be true, it is.
2nd Year: Links You Build Yourself that Require Effort
Before I get into this level, I'd like to stress that launching a business blog should be done before doing this. Without having a blog on your site with lots of good well optimized content, you don't really have anything to link to.
That said, there are two very common link building techniques that work well that don't require you to be a "thought leader". Yet. These activities require a bit more time investment and a small financial investment. They are article marketing and press release optimization. With both of these methods, you have to create relevant content that will appeal to your market. So, it requires more time than Level I. Also, the process of getting your articles syndicated and your press releases submitted and picked up - takes effort. You might consider hiring a wired pr firm or a strong seo firm (Like Zenergy Internet Marketing) to do some of this stuff for you.
If done correctly, both of these methods can significantly increase the links to your site. Also, if you write your articles and press releases with a keyword strategy in mind, and with links that support your keyword strategy, it can significantly raise your rankings for specific keyword terms. Run your press releases and your articles through press release grader to determine whether they're going to help.
11th Grade: Links You Network For that Require a Significant Time Investment
This part of link building is kind of like sales. Cold calling can be done effectively with persistence. But, networking, getting referrals, giving first, the law of attraction, etc is a better way of getting new clients.
Link building is the same way. If you're more of a cold caller type, and there are lots of potential places you can get a link, you might consider just creating a list of webmasters and asking them for a link.
If you're a natural networking junkie and you're in this for the long haul, I'd recommend being a bit more patient. Apply your persistence and spend your time building relationships.
No matter what route you take, the goal of this level is to make yourself visible among people interested in the same topics as you. This process is a bit self promotional. But, you must promote yourself in a way that you're adding value. You master this level by acting like a resource for people in your industry. How do you do this? It's all about networking and building meaningful relationships. The first step is reading other people's blogs. Then, commenting on them. Then, eventually starting a relationship where you're communicating 1 on 1 with them. I recommend you take the leap from reader to 1:1 with a blogger, by pointing them in the direction of other people's content that might be interesting to them. In the non marketing world, this usually happens through email. In the marketing world, this usually happens through Twitter. If you're techy, this might happen through Delicious. If you use StumbleUpon or Digg, those are great platforms to share things with peers. Even google reader lets you do this kind of networking. But, it can certainly happen through any social networking platform or system that enables 1:1 communication.
From a link building perspective, the ultimate goal of this level is to get invited to write a guest article for other people's blogs or website.
4th year: Links Other People Give You Because You Create Remarkable Content.
This level is like the last month or two in high school when you've already passed mid terms and you've been accepted to the college of your choice. You've done the hard work already. Now, it's time to go to parties and enjoy being the care free big man on campus.
You don't necessarily halt the activities above. But, you spend more of your time just creating remarkable content. (And some link bait.)
At Zenergy, I am in the process of doing seminars and workshops. Writing content to be used for my clients to help them spread their word.
None of this happens overnight, so be patient.
Lessons learned for Internet Advertising.
Thursday, October 9, 2008
Online Reputation
Building a strong online presence for your business requires playing both offense and defense. We at Zenergy Internet Marketing boast an array of online reputation management (ORM) tools and services to help you beat the competition by ensuring a strong and positive presence in the search engines.
Our approach can be two a fold punch. We have the capabilities to mobilize a massive effort to promote a positive online presence for your company. Or conversely, we can engage in “damage control” to combat any negative press, blogs, or reviews about your brand which might pop up in search engine queries.
Why is online brand reputation management crucial?
The answer is simple: your brand’s online persona is your first impression to potential leads or clients. And first impressions count a lot in cyberspace. Study after study demonstrates that web surfers have notoriously short attention spans. If you fail to capture someone’s attention – or, worse, if you’re pegged with a negative association off the bat – odds are you won’t get a second chance to make your case.
But what if you operate a top shelf website and/or boast a thriving brick and mortar presence? Surely these all the positive reviews will shine through and combat the negatives engendered by poor search engine reputation management (SERM), right? In theory, it should. But the reality is that your Internet Brand reputation management matters. The statistics on this subject are staggering. An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise. Furthermore, data shows that Internet first impressions may be extremely sticky. In other words, once your company or brand has been tainted with negative associations via the search engines, your online reputation management strategy may be hobbled, perhaps fatally.
The good news is that you can draw on Zenergy Internet Marketing's experience with all manners of brand reputation management challenges. We deliver competent, honest, time-tested solutions, and we’ll custom tailor our approach to make sure you get the maximum visibility for your efforts. Whether you’re scrambling to squelch quick moving and potentially scandalous online publicity by a rogue blogger or you’re desperately vying for visibility in a competitive search sector, we’ll leverage our strengths to deliver results. Our client roster includes some of the biggest names in a vast array of industries, and yet we also boast a touch that’s subtle and precise enough to score victories for fledgling or niche businesses.
“Okay,” you may be thinking, “that kind of strategy sounds intuitively right. But how does Zenergy Internet Marketing spin damage control? What tactics does Zenergy Internet Marketing employ to resurrect damaged reputations?”
What WE can do for YOU
Think of international online reputation management as architecture. An architect doesn’t simply throw up slabs of material and hope to end up with a solid building that can withstand the elements. They begin by crafting a blueprint – a diagram – that’s based intimately on the needs of the client and the demands of the landscape. Only once that blueprint checks out on paper do they order the concrete mix. Analogously, our online reputation management approach begins with a deep examination of your end goals (financial and otherwise) as well as a survey of the “search engine landscape” on which you’ll be competing. Only then do we design and build (using our aforementioned technology) an approach to make you visible.
Combating Negative Results
Our most potent defensive technique involves ranking positive search engine results to push down the rankings of your negative results. Let’s say, for instance, that a dissatisfied customer has posted a ranting review of your service on a blog, and now this blog comes up on Google’s top 20 results whenever someone searches your company’s name. We have the capability to “blow out” that negative review from Google’s top 20 by creating original positive content and promoting existing positive content about your company to outrank the bad post. Of course, such an approach doesn’t always work – or it may be prohibitively expensive. Fortunately, we have a wide and varied slate of online reputation management strategies, and we can also draw upon our rich experiences with all manner of international online reputation management conundrums.
Pro-actively Promoting Your Brand and Image
With all that being said, you may still be wondering how exactly our online reputation management operation works. Let’s take an example. Say you’re yearning to make a newly-launched web platform for an established “real world” brand visible on the Internet. In that case, we would roll out a full court press to optimize for key terms relating to your business. We could draw upon any number of tools in our toolbox, including: state of the art bid management software to simplify the process of looking at and manipulating your keywords; scalability capabilities to quickly canvas multiple search engines (we’ve achieved nearly 1,000,000 “Top Ten” keyword placements for our clients); blog creation to get your side of the story out there; easy-to-understand and regularly delivered campaign reporting; a host of linking strategies; profile developments; and much more.
But for all our top tier corporate reputation management technology, we pride ourselves most on our customer care. The Internet is still a kind of “wild west,” and the web’s seemingly ever-changing business environment can intimidate even the most adventurous corporate cowboys. That’s why we take the time to explain our strategies and tactics at every point along the way – and why we solicit feedback from our clients so often. No Internet reputation management battle plan can succeed in a vacuum. Indeed, search engine reputation management executed without a clear purpose in mind can actually do more harm than good.
To learn more about how Zenergy Internet Marketing can protect you from internet slander and internet defamation, please contact us through our site or via phone at 707.287.5222
Our approach can be two a fold punch. We have the capabilities to mobilize a massive effort to promote a positive online presence for your company. Or conversely, we can engage in “damage control” to combat any negative press, blogs, or reviews about your brand which might pop up in search engine queries.
Why is online brand reputation management crucial?
The answer is simple: your brand’s online persona is your first impression to potential leads or clients. And first impressions count a lot in cyberspace. Study after study demonstrates that web surfers have notoriously short attention spans. If you fail to capture someone’s attention – or, worse, if you’re pegged with a negative association off the bat – odds are you won’t get a second chance to make your case.
But what if you operate a top shelf website and/or boast a thriving brick and mortar presence? Surely these all the positive reviews will shine through and combat the negatives engendered by poor search engine reputation management (SERM), right? In theory, it should. But the reality is that your Internet Brand reputation management matters. The statistics on this subject are staggering. An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise. Furthermore, data shows that Internet first impressions may be extremely sticky. In other words, once your company or brand has been tainted with negative associations via the search engines, your online reputation management strategy may be hobbled, perhaps fatally.
The good news is that you can draw on Zenergy Internet Marketing's experience with all manners of brand reputation management challenges. We deliver competent, honest, time-tested solutions, and we’ll custom tailor our approach to make sure you get the maximum visibility for your efforts. Whether you’re scrambling to squelch quick moving and potentially scandalous online publicity by a rogue blogger or you’re desperately vying for visibility in a competitive search sector, we’ll leverage our strengths to deliver results. Our client roster includes some of the biggest names in a vast array of industries, and yet we also boast a touch that’s subtle and precise enough to score victories for fledgling or niche businesses.
“Okay,” you may be thinking, “that kind of strategy sounds intuitively right. But how does Zenergy Internet Marketing spin damage control? What tactics does Zenergy Internet Marketing employ to resurrect damaged reputations?”
What WE can do for YOU
Think of international online reputation management as architecture. An architect doesn’t simply throw up slabs of material and hope to end up with a solid building that can withstand the elements. They begin by crafting a blueprint – a diagram – that’s based intimately on the needs of the client and the demands of the landscape. Only once that blueprint checks out on paper do they order the concrete mix. Analogously, our online reputation management approach begins with a deep examination of your end goals (financial and otherwise) as well as a survey of the “search engine landscape” on which you’ll be competing. Only then do we design and build (using our aforementioned technology) an approach to make you visible.
Combating Negative Results
Our most potent defensive technique involves ranking positive search engine results to push down the rankings of your negative results. Let’s say, for instance, that a dissatisfied customer has posted a ranting review of your service on a blog, and now this blog comes up on Google’s top 20 results whenever someone searches your company’s name. We have the capability to “blow out” that negative review from Google’s top 20 by creating original positive content and promoting existing positive content about your company to outrank the bad post. Of course, such an approach doesn’t always work – or it may be prohibitively expensive. Fortunately, we have a wide and varied slate of online reputation management strategies, and we can also draw upon our rich experiences with all manner of international online reputation management conundrums.
Pro-actively Promoting Your Brand and Image
With all that being said, you may still be wondering how exactly our online reputation management operation works. Let’s take an example. Say you’re yearning to make a newly-launched web platform for an established “real world” brand visible on the Internet. In that case, we would roll out a full court press to optimize for key terms relating to your business. We could draw upon any number of tools in our toolbox, including: state of the art bid management software to simplify the process of looking at and manipulating your keywords; scalability capabilities to quickly canvas multiple search engines (we’ve achieved nearly 1,000,000 “Top Ten” keyword placements for our clients); blog creation to get your side of the story out there; easy-to-understand and regularly delivered campaign reporting; a host of linking strategies; profile developments; and much more.
But for all our top tier corporate reputation management technology, we pride ourselves most on our customer care. The Internet is still a kind of “wild west,” and the web’s seemingly ever-changing business environment can intimidate even the most adventurous corporate cowboys. That’s why we take the time to explain our strategies and tactics at every point along the way – and why we solicit feedback from our clients so often. No Internet reputation management battle plan can succeed in a vacuum. Indeed, search engine reputation management executed without a clear purpose in mind can actually do more harm than good.
To learn more about how Zenergy Internet Marketing can protect you from internet slander and internet defamation, please contact us through our site or via phone at 707.287.5222
Email Marketing
EMAIL MARKETING
Email Marketing and Online Survey are the tools you need to help grow your business. They're affordable. They don't take a lot of time to use. And they're effective. In fact, more than 200,000 businesses use Constant Contact® to drive their success because they know using our tools to communicate with their current customers generates more referrals, customer loyalty, and repeat business.
Email Marketing lets you connect and get relevant messages out to people who want to hear from you. Online Survey helps them tell you what they really think about your products, services, and communications—giving you new ideas and feedback to better understand and meet their needs.
The insights you'll get with Online Survey help you focus on how to meet customer needs—and deliver what they want. And with Email Marketing, you can deliver relevant, professional-looking email campaigns that get opened, measured and acted on.
* Create professional email campaigns and online surveys quickly and easily; choose from more than 200 easy-to-use newsletter templates and 40 survey templates.
* Get survey feedback and measure email campaign results in real time with instant tracking and reporting—and uncover revealing trends and patterns.
* Use online polls to keep your website fresh and your visitors coming back.
* Manage your email and survey lists, and reporting—all in one place with your integrated Constant Contact account.
* Create targeted email lists based on survey response, and follow up with relevant email communications.
* Get help every step of the way with our online educational resources and award-winning, free, and unlimited customer support.
Open the lines of communications with your customers or members. Build strong, lasting relationships with them. Do it all with Email Marketing and Online Survey by Constant Contact today!
Pay Per Click Or SEM (Search Engine Marketing)
Problems with the current Pay Per Click Management Industry
PPC management companies need to make a change. There is a very small relationship between amount of advertising spend you invest on a campaign and amount of work needed to run the most efficient and ROI producing search campaign. But if this is widely known, then why on earth are all of the companies charging this way? The answer is an old way of doing business. Spend more - Make More. Ad agencies are used to making commissions. The more a client spends, the more the make.
The Zenergy Internet Marketing difference
Zenergy Internet Marketing has taken a bold step to start the migration of how companies pay for PPC Search Engine Management. We are now offering a "NO" set up fee and no commission based platform. Just A $125 dollar Flat Rate.
The answers are below:
1. Know that we will only spend dollars that make you money, not us
2. We will shave all the fat from your account instantly, instead of keeping it there to get paid.
3. Know that when we suggest you spend more, it’s not for our benefit
4. Rest easy knowing that everything that can be done is being done despite budget size.
5. We are available to you for regular communication
6. Our core competency is Internet Marketing
7. We are transparent
8. We are consultants, not employees. (proactive VS Reactive)
Zenergy Internet Marketing is not a "set it and forget it" Internet Marketing Agency. We are not a volume-driven powerhouse of mediocre results and sub-par service. We are highly skilled and experienced Pay Per Click Professionals. We don't just send you an automated report without an explanation; we work with you to make incremental increases in ROI every month.
PPC management companies need to make a change. There is a very small relationship between amount of advertising spend you invest on a campaign and amount of work needed to run the most efficient and ROI producing search campaign. But if this is widely known, then why on earth are all of the companies charging this way? The answer is an old way of doing business. Spend more - Make More. Ad agencies are used to making commissions. The more a client spends, the more the make.
The Zenergy Internet Marketing difference
Zenergy Internet Marketing has taken a bold step to start the migration of how companies pay for PPC Search Engine Management. We are now offering a "NO" set up fee and no commission based platform. Just A $125 dollar Flat Rate.
The answers are below:
1. Know that we will only spend dollars that make you money, not us
2. We will shave all the fat from your account instantly, instead of keeping it there to get paid.
3. Know that when we suggest you spend more, it’s not for our benefit
4. Rest easy knowing that everything that can be done is being done despite budget size.
5. We are available to you for regular communication
6. Our core competency is Internet Marketing
7. We are transparent
8. We are consultants, not employees. (proactive VS Reactive)
Zenergy Internet Marketing is not a "set it and forget it" Internet Marketing Agency. We are not a volume-driven powerhouse of mediocre results and sub-par service. We are highly skilled and experienced Pay Per Click Professionals. We don't just send you an automated report without an explanation; we work with you to make incremental increases in ROI every month.
Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization improves a website's placement on search engines like google. Using methods that search engines employ to rank a page, a search engine optimization company can make your website appear on the very first or second page of a search engine's listings for industry relevant keywords.
Good search engine optimization combines processes, features, additions and ongoing changes to a website in order to achieve top rankings in the major search engines. Google, Yahoo!, AOL, MSN, and Ask all look for different ranking criteria. A good Search Engine Optimization firm can make your site friendly to all of these search engines at once.
Why You Need Organic Search Engine Optimization
Search engine traffic has been increasing at an even more rapid rate than Internet usage. According to Jupiter Media Metrix, 80 percent of Internet users start off in search engines before they buy a product or service online. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.
How Can Zenergy Internet Marketing Help?
All Of Our Packages Include:
* Competitive analysis
* Keyword and marketplace research
* Analysis of your written content
* Title tag and meta keyword optimization
* HTML code optimization
* Database rewrites with Spider-friendly site architecture
* Press releases (optional service)
* XML sitemap creation and implementation
* Robots.txt creation and implementation
* Blog Syndications
* Article Syndications
* Enhanced Directory Submissions
* Local Directory Submissions (Google, Yahoo, MSN, and many more)
* Ongoing Consulting Time
* Keyword Ranking Report
Search Engine Optimization improves a website's placement on search engines like google. Using methods that search engines employ to rank a page, a search engine optimization company can make your website appear on the very first or second page of a search engine's listings for industry relevant keywords.
Good search engine optimization combines processes, features, additions and ongoing changes to a website in order to achieve top rankings in the major search engines. Google, Yahoo!, AOL, MSN, and Ask all look for different ranking criteria. A good Search Engine Optimization firm can make your site friendly to all of these search engines at once.
Why You Need Organic Search Engine Optimization
Search engine traffic has been increasing at an even more rapid rate than Internet usage. According to Jupiter Media Metrix, 80 percent of Internet users start off in search engines before they buy a product or service online. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.
How Can Zenergy Internet Marketing Help?
All Of Our Packages Include:
* Competitive analysis
* Keyword and marketplace research
* Analysis of your written content
* Title tag and meta keyword optimization
* HTML code optimization
* Database rewrites with Spider-friendly site architecture
* Press releases (optional service)
* XML sitemap creation and implementation
* Robots.txt creation and implementation
* Blog Syndications
* Article Syndications
* Enhanced Directory Submissions
* Local Directory Submissions (Google, Yahoo, MSN, and many more)
* Ongoing Consulting Time
* Keyword Ranking Report
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